State of the Industry
2011 to 2010 Comparison in Total U.S.
Dollars*
| SUPERCATEGORY |
JAN-DEC '11 |
|
%
CHANGE |
| Action Figures & Accessories |
$1.29 B
|
|
-8% |
| Arts & Crafts |
$2.72 B |
|
-1% |
| Building Sets |
$1.61 B |
|
23% |
| Dolls |
$2.66 B
|
|
7% |
| Games/Puzzles |
$2.14 B
|
|
-8% |
| Infant/Preschool |
$3.21 B |
|
-4% |
| Outdoor & Sports Toys |
$2.77 B
|
|
-3% |
| Plush |
$1.32 B |
|
-21% |
| Vehicles |
$1.64 B
|
|
2% |
| Youth Electronics |
$530 M
|
|
-5% |
| All Other Toys |
$1.33 B
|
|
-2% |
| TOTAL TRADITIONAL TOY
INDUSTRY* |
$21.23 B
|
|
-2% |
*Source: The NPD
Group / Consumer Panel Tracking
Copyright 2012. The NPD Group, Inc. All Rights
Reserved.
Data compiled by:
The NPD
Group
900 West Shore Road
Port Washington, NY 11050
Contact:
David Riley
(516) 625-2277
|
