Communicating to Kids – Responsible Online and Offline Advertising

Presented by:

Children’s Advertising Review Unit (CARU)
As the children's arm of the advertising industry's self-regulation program, CARU evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency; its scope includes advertising directed to children under 12 and online privacy and safety directed to children under 13.

Objective:

To provide TIA members and others in the youth marketplace with an introduction to CARU and “must-have” information on new guidelines, emerging issues and relevant laws regarding any type of advertising or marketing outreach to young consumers.  This session will also include a brief introduction to children’s online privacy as related to toys and games as well as related to ongoing communications between children and toy and game providers and media literacy – including the blurring of editorial and advertising content.  

NOTE:  A follow-up session on children’s online safety will be scheduled for later in 2011. 

Who Should Attend:

Toy, youth and entertainment companies who create, sell, advertise or market products that are primarily intended for children under 13.

More Information:

CARU staff will help toy companies and their communications/advertising partners better understand:

  • CARU’s mission and how it develops and maintains its guidelines for outreach to young consumers;
  • The current edition of CARU’s Self-Regulatory Guidelines for Children's Advertising 
  • Relevant laws along with newly developed guidelines and emerging issues;
  • Principles addressing the most common issues (including case studies and examples that will help to illustrate key points).
  • Children’s online safety (as related to toys and games as well as related to ongoing communications between children and toy and game providers) and media literacy – including the blurring of editorial and advertising content – will also be introduced.   A follow-up session on these topics will be scheduled for later in the year.

Webinar Access:

Presented by:

Angela Tiffin
CARU Senior Attorney
Angela Tiffin joined the Children's Advertising Review Unit (CARU) in June 2006. She is responsible for evaluating child-directed advertising in all media, working with advertisers to ensure compliance with CARU's Guidelines, and writing case decisions.  Angela also provides prescreening services and Safe Harbor review for CARU’s Supporters.

Christina “Tina” Poturica-O’Neill, JD
CARU Senior Legal Associate
Tina Poturica-O’Neill joined the Children's Advertising Review Unit (CARU) in 1996. Tina is responsible for evaluating child-directed advertising in all media, working with advertisers to achieve compliance with CARU’s Guidelines as well as writing case decisions.  In addition, Tina provides prescreening services and Safe Harbor review for CARU’s Supporters.

Moderator
Stacy Leistner
TIA Vice President of Strategic Communications