Communicating to Kids – Responsible Online and Offline
Children’s Advertising Review Unit (CARU)
As the children's arm of the advertising industry's
self-regulation program, CARU evaluates child-directed advertising and
promotional material in all media to advance truthfulness, accuracy and
consistency; its scope includes advertising directed to children under
12 and online privacy and safety directed to children under 13.
To provide TIA members and others in the youth marketplace with an
introduction to CARU and “must-have” information on new
guidelines, emerging issues and relevant laws regarding any type of
advertising or marketing outreach to young consumers. This session
will also include a brief introduction to children’s
online privacy as related to toys and games as well as related to
ongoing communications between children and toy and game providers and
media literacy – including the blurring of editorial and
NOTE: A follow-up session on children’s online safety
will be scheduled for later in 2011.
Who Should Attend:
Toy, youth and entertainment companies who create, sell, advertise or
market products that are primarily intended for children under 13.
CARU staff will help toy companies and their
communications/advertising partners better understand:
- CARU’s mission and how it develops and maintains its
guidelines for outreach to young consumers;
- The current edition of CARU’s Self-Regulatory Guidelines for
- Relevant laws along with newly developed guidelines and emerging
- Principles addressing the most common issues (including case studies
and examples that will help to illustrate key points).
- Children’s online safety (as related to toys and games as well
as related to ongoing communications between children and toy and game
providers) and media literacy – including the blurring of
editorial and advertising content – will also be
introduced. A follow-up session on these topics will be
scheduled for later in the year.
CARU Senior Attorney
Angela Tiffin joined the Children's
Advertising Review Unit (CARU) in June 2006. She is responsible for
evaluating child-directed advertising in all media, working with
advertisers to ensure compliance with CARU's Guidelines, and writing
case decisions. Angela also provides prescreening services and
Safe Harbor review for CARU’s Supporters.
Christina “Tina” Poturica-O’Neill, JD
CARU Senior Legal Associate
joined the Children's Advertising Review Unit (CARU) in 1996. Tina is
responsible for evaluating child-directed advertising in all media,
working with advertisers to achieve compliance with CARU’s
Guidelines as well as writing case decisions. In addition, Tina
provides prescreening services and Safe Harbor review for CARU’s
TIA Vice President of Strategic Communications