Past TOTY Winners

2011 | 2010 | 2009 | 2008 | 2007 | 2006 

2009 Award-Winning Products and Nominees

Toy of the Year | Infant/Preschool Toy | Girl Toy | Boy Toy
Game
| Outdoor Toy | Educational Toy | Activity Toy
Electronic Entertainment Toy | Most Innovative Toy | Specialty Toy | Property

Toy of the Year

The best toy of the year.

WINNER: Bakugan Battle Brawlers Battle Pack Series 1 Spheres – Spin Master, Ltd

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Infant/Preschool Toy

The best toy developed for infant and/or preschool children.

WINNER: Elmo Live – Fisher-Price, Inc.

Other Nominees:

  • Kota the Triceratops – Hasbro
  • Tink's Talking Café – Jakks Pacific
  • Giddyip 'N Go Pony – Little Tikes
  • 50's Diner – The Step2 Company 
  • Sit to Stand Alphabet Train – Vtech
  • Laugh & Learn Smart Bounce & Spin Pony – Fisher-Price, Inc.

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Girl Toy of the Year

The best toy developed specifically for girls of any age.

WINNERS: Playmobil Horse Farm – Playmobil USA, Inc.

Other Nominees:

  • Pretty Pedicure Salon – Creativity for Kids/Faber-Castell USA
  • Barbie iDesign Ultimate Stylist Cards and CD-ROM – Mattel
  • Mrs. Goodbee Talking Dollhouse – Learning Curve Brands, Inc.
  • Disney Hannah Montana's Malibu Beach House – Play Along
  • Clickables Fairy Charms Starter Set – Techno Source
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Boy Toy of the Year

The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: Bakugan Battle Brawlers Battle Pack Series 1 Spheres – Spin Master, Ltd

Other Nominees:

  • Handy Manny 2-in-1 Transforming Tool Truck – Fisher-Price, Inc.
  • NERF N-STRIKE VULCAN EBF-25 – Hasbro
  • EyeClops Night Vision Infrared Stealth Goggles – Jakks Pacific
  • Legends: King Arthur Battle Action Castle – MEGA Brands
  • Sprig Adventure Series Discover Rig – Sprig Toys
  • Air Hogs Zero Gravity Micro – Spin Master
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Game of the Year

Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNER: Bananagrams LLC – Bananagrams

Other Nominees:

  • Haunted Ruins 3-D Adventures Pop-Up Board Game – Basic Concepts
  • The Cat in the Hat, I Can Do That! – I Can Do That! Games 
  • Monopoly Here & Now: The World Edition – Hasbro Games
  • PICTUREKA! – Hasbro Games
  • Rush Hour –ThinkFun Inc.
  • Zingo! –ThinkFun Inc.
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Outdoor Toy of the Year

The best toy designed for outdoor play.

WINNER: Crayola 3D Sidewalk Chalk – Crayola

Other Nominees:

  • Power Wheels A.T. Rex – Fisher-Price, Inc.
  • Cosmic Keep Away – Hasbro
  • Fropper – International Playthings
  • Junk Ball – Little Kids Inc
  • Backyard Safari Bug Vacuum – Summit Products, LLC
  • Banzai Skim Board Surfer – Toy Quest
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Educational Toy of the Year

The best toy that through play help children develop special skills and/or knowledge.

WINNER: LeapFrog TAG Reading System – LeapFrog

Other Nominees:

  • Computer Cool School™ – Fisher-Price, Inc.
  • Idbids Eco-friendly Starter Kit – Idbids LLC
  • Zillions Touch Screen ATM – Summit Products, LLC
  • V-Motion Active Learning System – Vtech
  • Discovery Kids Smart Animals Scanopedia – Jakks Pacific
  • EyeClops BioniCam – Jakks Pacific
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Activity Toy of the Year

The best toy that inspires creative play through various forms of activity.

WINNER: Crayola Color Wonder Magic Brush – Crayola

Other Nominees:

  • Clipo Creativity Table – Hasbro
  • Girl Gourmet Cupcake Maker – Jakks Pacific
  • StarWars AT-TE Walker – LEGO Systems, Inc.
  • Circus Ring – Playmobil USA, Inc.
  • Pixos Super Studio– Spin Master
  • KidiArt Studio – Vtech
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Electronic Entertainment Toy of the Year

For toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.

WINNER: Fur Real Friends Biscuit My Lovin Pup – Hasbro 

Other Nominees:

  • Ultimate Wall-E Programmable Remote Control Robot– Disney 
  • Fisher Price Imaginext Spike, the Ultra Dinosaur – Fisher-Price, Inc.
  • U-Dance – Tiger Electronics
  • KidiJamz Studio – Vtech
  • RS Tri-bot – WowWee
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Most Innovative Toy of the Year

The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: Air Hogs Zero Gravity Micro – Spin Master

Other Nominees:

  • The Pieceless Puzzle – Ceaco 
  • Fisher Price Imaginext Spike, the Ultra Dinosaur – Fisher-Price, Inc.
  • Kota the Triceratops – Hasbro
  • EyeClops Night Vision Infrared Stealth Goggles – Jakks Pacific
  • Sprig Adventure Series Discover Rig – Sprig Toys
  • Bakugan Battle Brawlers Battle Pack Series 1 Spheres – Spin Master
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Specialty Toy of the Year

The best toy primarily distributed through specialty retailers.

WINNER: Create Your Own Pop-Up Books – Creativity for Kids/Faber-Castell USA

Other Nominees:

  • Deglingos – All New Materials
  • 18" Fancy Nancy Cloth Doll – Alexander Doll
  • Totem Boys/Girls from Kids on Roof – Kids on Roof 
  • Circus Ring– Playmobil USA, Inc.
  • Sprig Adventure Series Discover Rig – Sprig Toys
  • Wind Power – Thames & Kosmos
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Property of the Year

The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.

WINNER: Bakugan – Cartoon Network

Other Nominees:

  • Barbie – Mattel
  • Fancy Nancy – Harper Collins
  • Star Wars The Clone Wars – LucasArts Entertainment
  • Disney Fairies – Disney
  • Disney's Handy Manny – Disney
  • Yo Gabba Gabba – Wild Brain
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