Past TOTY Winners

2011 | 2010 | 20092008 | 2007 | 2006 

2007 Award-Winning Products and Nominees

Toy of the Year | Infant/Preschool Toy | Girl Toy | Boy Toy
Game
| Outdoor Toy | Educational Toy | Activity Toy
Electronic Entertainment Toy | Most Innovative Toy | Specialty Toy | Property

Toy of the Year

The best toy of the year.

WINNER: "T.M.X."™ Elmo - Fisher-Price

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Infant/Preschool Toy

The best toy developed for infant and/or preschool children.

WINNER: "T.M.X."™ Elmo - Fisher-Price

Other Nominees:

  • Aquadoodle Sing N' Doodle™ - Spin Master Ltd.
  • Cranium Sounds of the Seashore - Cranium, Inc.
  • Elmo Giggle and Shake Chair™ - Spin Master Ltd.
  • V. Smile™ Baby Infant Development System - VTech Electronics North America

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Girl Toy of the Year

The best toy developed specifically for girls of any age.

WINNER: FurReal Friends Butterscotch Pony - Hasbro, Inc.

Other Nominees:

  • Bratz™ Forever Diamondz™ Fashion Dolls - MGA Entertainment
  • Digi Makeover - Radica USA Ltd.
  • Littlest Pet Shop: Biggest Littlest Pet Shop - Hasbro, Inc.
  • Pixel Chix™ Love 2 Shop Mall - Mattel, Inc..
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Boy Toy of the Year

The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNERS:
Pirates of the Caribbean: Dead Man's Chest Ultimate Black Pearl Pirate Ship Playset - Zizzle

Spy Video Car - Wild Planet

Other Nominees:

  • Air Hogs RC Storm Launcher™ - Spin Master Ltd.
  • Fast Talkin' Lightning McQueen - Mattel, Inc.
  • Hot Wheels Radar Gun - Mattel, Inc.
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Game of the Year

Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNER: Cranium Zooreka - Cranium, Inc.

Other Nominees:

  • Cosmic Catch - Hasbro, Inc.
  • Designer's World - Hasbro, Inc.
  • Khet: The Laser Game - Innovention Toys LLC
  • Speed Stacks StackPack - Play Along, Inc.
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Outdoor Toy of the Year

The best toy designed for outdoor play.

WINNER: Radio Flyer Folding Trike - Radio Flyer, Inc.

Other Nominees:

  • Crayola Super Brush - Binney & Smith/Crayola
  • Hydrogen Fuel Rocket - Estes-Cox Corp.
  • Phlat Ball - Spin Master Ltd.
  • PlasmaCar - PlaSmart, Inc.
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Educational Toy of the Year

The best toy that through play help children develop special skills and/or knowledge.

WINNER: SmartGlobe 2.0 - Oregon Scientific

Other Nominees:

  • I Can Play Piano™ - Fisher-Price, Inc
  • Leapster TV Learning System - LeapFrog Enterprises, Inc.
  • LEGO MINDSTORMS NXT - LEGO Systems Inc.
  • V.Flash™ Home Edutainment System - VTech Electronics North America
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Activity Toy of the Year

The best toy that inspires creative play through various forms of activity.

WINNER: Moon Sand™ - Spin Master Ltd.

Other Nominees:

  • Cranium Super Fort - Cranium, Inc.
  • Floam - SAS Group
  • Gross Out Doodle Monster - Play Along, Inc.
  • Lil Luvables Fluffy Factory™ - Spin Master Ltd.
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Electronic Entertainment Toy of the Year

For toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.

WINNER: Kid-Tough™ Digital Camera - Fisher-Price, Inc.

Other Nominees:

  • CubeWorld - Radica USA Ltd.
  • Massively Mini Media - Hasbro, Inc.
  • Tamagotchi Connection Version 3 - Bandai America, Inc.
  • Zoombox - Hasbro, Inc.
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Most Innovative Toy of the Year

The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: FurReal Friends Butterscotch Pony - Hasbro, Inc.

Other Nominees:

  • Air Hogs RC Storm Launcher - Spin Master Ltd.
  • LEGO MINDSTORMS NXT - LEGO Systems Inc.
  • Moon Sand™ - Spin Master Ltd.
  • Spy Video Car - Wild Planet
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Specialty Toy of the Year

The best toy primarily distributed through specialty retailers.

WINNER: Webkinz - Ganz

Other Nominees:

  • Blokus - Educational Insights
  • Playfoam - Educational Insights
  • Calico Critters of Cloverleaf Corners Townhome with Lights - International Playthings Inc.
  • Zingo Game - ThinkFun, Inc.
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Property of the Year

The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.

WINNER: Pixar's Cars - Disney

Other Nominees:

  • Dora the Explorer - Nick Jr. a division of Viacom
  • Go Diego, Go! - Nick Jr. a division of Viacom
  • Pirates of the Caribbean - Disney
  • Sesame Street - Sesame Workshop
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