TIA’s Inaugural ToyDesignCon 2012 Delivers Inspiration and Information

June 29, 2012 | Members of creative design teams at Toy Industry Association (TIA) member companies gathered in Rochester, NY from June 24-26 for the inaugural toy design conference that provided inspiration and information to help participating designers enhance their skills and benefit their organizations.

TDCHosted by TIA and The Strong, home of the National Museum of Play, ToyDesignCon 2012 kicked off on Sunday evening, June 24th with a cocktail reception, where attendees networked in a relaxed setting before two days of enriching panel presentations, workshops and tours.  Throughout the event, participants also enjoyed hands-on access to The Strong’s interactive resources – including the museum and its play areas and observation rooms; library and archives of play; and world-renowned toy collections.

“Our inaugural ToyDesignCon was a terrific success,” said Carter Keithley, TIA President. “The feedback from TIA’s toy designer and inventor community has been overwhelmingly positive, and I anticipate there will be strong support for continuing the conference in the years to come!”

“The shared constituencies of TIA and The Strong benefited greatly from this well-executed and successful event, and we stand ready to partner with TIA in the future,” said Rollie Adams, President and CEO of The Strong.

ToyDesignCon’s planning committee, including representatives of TIA member companies and the toy design departments of the Fashion Institute of Technology in New York City and Otis College of Art and Design in Los Angeles, developed a well-rounded program that featured topics such as the history of toy design; expanding the creative process through transmedia storytelling; understanding how the creative process affects decision-making; new ways to innovate; and updates on emerging regulations/technology that could affect the future of toy design. 

Speakers included Christopher Bensch, The Strong; Gerard J. Puccio, International Center for Studies on Creativity at Buffalo State University; Jeff Gomez, Starlight Runner Entertainment; Brian Aiken, Fisher-Price; Bruce Lund, Lund and Co., LLC; Kitty Pilarz, Fisher-Price; Rick Rosati, Bureau Veritas; Al Kaufman, TIA; and Joan Lawrence, TIA.

Additional photos from the event can be viewed on TIA’s Facebook page.