TIA Receives Awards for Toy Fair, “Play Happens,” and Toy News Tuesday

October 8, 2012 | The Toy Industry Association (TIA) recently received awards and top honors for its communications, trade show, and social media initiatives:

  • TIA’s American International Toy Fair, the largest toy trade show in the Western hemisphere, jumped three spots to #41 on the Gold 100 List of “Shows that Set the Gold Standard” by Trade Show Executive Magazine at the Trade Show Executive Gold 100 Summit & Awards in Washington, DC (October 3-5).  The awards program, which salutes the exhibition industry’s leading trade shows, also presented TIA with the coveted “Gold Grand Award” for “Best Use of Social Media” for Toy Fair’s “Play Happens” game, which transforms New York City into a virtual game board.

  • "Play Happens” was also named as one of five honorees for “Best Social Media Initiative” by the Professional Convention Management Association’s Convene magazine. The awards program honors the best meetings, industry venues, destinations and service providers in 10 categories.

  • TIA’s Toy News Tuesday came in first place in the E-Newsletter category at the PR News Digital PR Awards Luncheon on Monday, October 1. As the Association’s free weekly e-newsletter that delivers timely information about the toy industry to TIA members and industry stakeholders, Toy News Tuesday won for its three-step improvement campaign which enhanced deliverability rates and increased newsletter readership. Celebrating the “creativity, technical savvy and storytelling skills in digital communications,” the awards luncheon took place at the Grand Hyatt in New York City.

“We were pleased to take home these top prizes for our various Association activities,” stated Carter Keithley, TIA president. “To be recognized by our peers for our innovative communications and our highly successful Toy Fair is an honor that can’t be beat!”

More information about TIA’s award-winning initiatives can be found online – subscribe to Toy News Tuesday and learn more about the American International Toy Fair and its “Play Happens” game.