Fall Toy Preview Total Buyer Attendance Grows by 3%; Global Participation Jumps Nearly 10%

October 8, 2012 | The Toy Industry Association’s (TIA) Fall Toy Preview 2012 opened its doors last week in Dallas, Texas to more than 700 buyers from around the world, welcoming a 3% increase in total buyers who visited the Oct. 2-4 event to get a first look at the hottest new toys and games for Holiday 2013. Foreign buyer attendance grew 9% year-to-year.

Members of the international toy industry visited Fall Toy Preview from 34 countries (+10%); the top five countries represented by buyers were Canada, the United Kingdom, Mexico, Australia and Hong Kong. More than 340 retail outlets (+4%) were in attendance, including 20 of the Top 25 Toy Sellers in the U.S. and 27 of the Top 250 Global Powers of Retailing, such as Amazon, Big Lots, Costco, Family Dollar Store, Sears Holdings Corp, Toys “R” Us, Target and Walmart Stores, Inc.

A record-breaking 348 companies exhibited their latest product lines in open, closed or combination booths and showrooms, including Alexander Doll Company, American Plastic Toys, Famosa, Hape, Inc., Melissa and Doug, Playmobil, Ohio Art, Blip Toys, Safari Ltd., and Razor USA.

“We are thrilled to report that Fall Toy Preview 2012 was a great success! Many exhibitors on the show floor reported being bookedDEMARCUSWARE with back-to-back buyer appointments and were abuzz with the positive feedback they were receiving,” said Marian Bossard, TIA vice president of meetings and events. “Additionally, increased attendance numbers across nearly all categories made for a dynamic, energetic crowd of people who were there to conduct serious business over the course of the three-day show.”

Sponsored by Techno Source and presented by Carlin West Agency/NFL Rush Zone, the opening night party (Oct. 2) raised funds for the Toy Industry Foundation and gave participants a chance to relax, have fun, and even meet Dallas Cowboys linebacker DeMarcus Ware, who took photographs and mingled with partygoers.

Held annually at the Dallas Market Center, Fall Toy Preview is a by-appointment-only event designed to give toy buyers from long lead and mass market retail outlets a central marketplace in which to meet one-on-one with their vendors 12-15 months in advance of in-store delivery.  To participate, exhibitors must currently sell to mass market accounts; all products shown must be available for fourth quarter sales in the following year.

Information about Fall Toy Preview 2013 (October 1-3, 2013) will be made available in the coming months at FallToyPreview.org.