Past TOTY Winners
2011 |
2010 |
2009
| 2008 | 2007 | 2006
2007 Award-Winning Products and Nominees
Toy of the
Year | Infant/Preschool Toy | Girl Toy | Boy Toy
Game | Outdoor Toy | Educational Toy | Activity Toy
Electronic Entertainment Toy | Most Innovative Toy | Specialty Toy | Property
The best toy of the year.
WINNER: "T.M.X."™ Elmo -
Fisher-Price
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The best toy developed for infant and/or preschool children.
WINNER: "T.M.X."™
Elmo - Fisher-Price
Other Nominees:
- Aquadoodle Sing N' Doodle™ - Spin Master Ltd.
- Cranium Sounds of the Seashore - Cranium, Inc.
- Elmo Giggle and Shake Chair™ - Spin Master Ltd.
- V. Smile™ Baby Infant Development System - VTech
Electronics North America
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The best toy developed specifically for girls of any age.
WINNER: FurReal Friends
Butterscotch Pony - Hasbro, Inc.
Other Nominees:
- Bratz™ Forever Diamondz™ Fashion Dolls - MGA
Entertainment
- Digi Makeover - Radica USA Ltd.
- Littlest Pet Shop: Biggest Littlest Pet Shop - Hasbro,
Inc.
- Pixel Chix™ Love 2 Shop Mall - Mattel, Inc..
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The best toy developed specifically for boys of any age, not
including r/c, ride-on and other vehicles.
WINNERS:
Pirates of
the Caribbean: Dead Man's Chest Ultimate Black Pearl Pirate Ship
Playset - Zizzle
Spy Video Car - Wild Planet
Other Nominees:
- Air Hogs RC Storm Launcher™ - Spin Master Ltd.
- Fast Talkin' Lightning McQueen - Mattel, Inc.
- Hot Wheels Radar Gun - Mattel, Inc.
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Including children's board, card, CD-ROM or electronic game formats.
(For CD-ROM or electronic games, formats must have ESRB's "Early
Childhood" rating: content may be suitable for persons ages 3 and older.
Contains no materials that parents would find inappropriate.)
WINNER: Cranium
Zooreka - Cranium, Inc.
Other Nominees:
- Cosmic Catch - Hasbro, Inc.
- Designer's World - Hasbro, Inc.
- Khet: The Laser Game - Innovention Toys LLC
- Speed Stacks StackPack - Play Along, Inc.
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The best toy designed for outdoor play.
WINNER: Radio Flyer Folding Trike
- Radio Flyer, Inc.
Other Nominees:
- Crayola Super Brush - Binney & Smith/Crayola
- Hydrogen Fuel Rocket - Estes-Cox Corp.
- Phlat Ball - Spin Master Ltd.
- PlasmaCar - PlaSmart, Inc.
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| Educational Toy of the Year |
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The best toy that through play help children develop special skills
and/or knowledge.
WINNER: SmartGlobe 2.0 - Oregon
Scientific
Other Nominees:
- I Can Play Piano™ - Fisher-Price, Inc
- Leapster TV Learning System - LeapFrog Enterprises, Inc.
- LEGO MINDSTORMS NXT - LEGO Systems Inc.
- V.Flash™ Home Edutainment System - VTech Electronics
North America
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The best toy that inspires creative play through various forms of
activity.
WINNER: Moon Sand™ -
Spin Master Ltd.
Other Nominees:
- Cranium Super Fort - Cranium, Inc.
- Floam - SAS Group
- Gross Out Doodle Monster - Play Along, Inc.
- Lil Luvables Fluffy Factory™ - Spin Master Ltd.
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| Electronic Entertainment Toy
of the Year |
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For toys created for children of any age that have a considerable
electronic component involved. This includes "plug 'n play" and
interactive videos.
WINNER: Kid-Tough™ Digital
Camera - Fisher-Price, Inc.
Other Nominees:
- CubeWorld - Radica USA Ltd.
- Massively Mini Media - Hasbro, Inc.
- Tamagotchi Connection Version 3 - Bandai America, Inc.
- Zoombox - Hasbro, Inc.
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| Most Innovative Toy of the
Year |
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The best toy that combines the most unique blend of innovative
technology and play value for children today.
WINNER: FurReal
Friends Butterscotch Pony - Hasbro, Inc.
Other Nominees:
- Air Hogs RC Storm Launcher - Spin Master Ltd.
- LEGO MINDSTORMS NXT - LEGO Systems Inc.
- Moon Sand™ - Spin Master Ltd.
- Spy Video Car - Wild Planet
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| Specialty Toy of the
Year |
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The best toy primarily distributed through specialty retailers.
WINNER: Webkinz -
Ganz
Other Nominees:
- Blokus - Educational Insights
- Playfoam - Educational Insights
- Calico Critters of Cloverleaf Corners Townhome with Lights -
International Playthings Inc.
- Zingo Game - ThinkFun, Inc.
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The licensor that had the greatest success spreading its brand or
property throughout the industry while generating interest and
excitement.
WINNER: Pixar's
Cars - Disney
Other Nominees:
- Dora the Explorer - Nick Jr. a division of Viacom
- Go Diego, Go! - Nick Jr. a division of Viacom
- Pirates of the Caribbean - Disney
- Sesame Street - Sesame Workshop
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