Economic Data & Statistics

The toy industry’s annual TOTAL ECONOMIC IMPACT IN THE U.S. is nearly $80.9 BILLION.

• The average price of a toy is less than $8, but the estimated 3 Billion units sold across the nation each year generates approximately $21.2 Billion in direct toy sales.
• From toy inventors to store clerks in every state from Alabama to Wyoming, the toy industry supports an estimated 533,177 jobs (FTE) generating $25.8 Billion in wages for U.S. workers.
• The toy industry also generates $11.1 Billion in tax revenue each year (combined State taxes of $5.2 billion; combined Federal taxes of $5.9 billion).

For more detail, see the National and State Economic Impact Reports below.

U.S. Domestic Markets*

• U.S. Sales Data – 2011 to 2010 Comparison
• U.S. Sales Data – 2002 to Present Day

*Source: The NPD Group

Worldwide Markets*

• 2012 Estimates – Global Toy Market
• 2011 Estimates – Global Toy Market
• 2010 Estimates – Global Toy Market
• 2009 Estimates – Global Toy Market
• 2008 Estimates – Global Toy Market

*Source: The NPD Group

Commerce Department Overview

• 2012 Toy Industry Outlook and Economic Indicators
  (Source: U.S. Department of Commerce)

National and State Economic Impact Reports

U.S. National Economic Impact Report