Our Mission

Our mission is to lead the growth and health of the toy industry.  We are committed to addressing the needs of our diverse membership, building on our history of leadership in safety standards, advocacy on legislative and trade issues, visibility in the media, and philanthropy to children.

Developing the highest universal standards
We have a dedicated team leading the industry’s safety initiatives, and we fulfill the role of chair in the ongoing review process for ASTM F963, the comprehensive toy safety standard.

Ensuring safe play for children
We educate manufacturers on safety and quality standards, and we lead public initiatives to educate consumers on safe play.

Protecting the rights of factory workers
We educate members on compliance with ethical manufacturing standards to ensure compliance with the ICTI CARE Program.

Enhancing the image and growth of the toy industry
We generate major feature stories and broadcast segments on the latest toys and trends, and we serve as industry spokesperson on vital issues in the news.

Supporting free trade and fair representation on regulatory issues
We voice issues with regulators in the U.S. and internationally. Our advocacy helps prevent unwarranted legislative or regulatory actions and ensure fair representation.