Contact: Adrienne Appell
Toy Industry Association
Toy Trends for 2013 Announced by Toy Industry Association, Official
Voice of Toy Fair
“So Retro!” … “Pop Culture
Persuasion” … “360 Degree Play … and
“Enticing Teens & Tweens” Among Top Trends
NY | February 11, 2013 – From toys that are “So
Retro!” … to arts and crafts inspired by “DIY
Design” television shows … and playthings for sociable
teens and tweens, the hottest toy trends of 2013 were unveiled by the Toy Industry Association (TIA) today at its
International Toy Fair.
After searching high and low through 150,000 products now on display
at the Jacob K. Javits Convention Center in New York City, TIA’s
toy trend experts have uncovered a new crop of trends that are sure to
be on every child’s holiday wish list this year.
“Toy Fair ’13 is showcasing a huge variety of toys and
games that encourage hands-on play and engage everyone – from the
youngest of children right through to tweens, teens, and even
adults!” said Adrienne Appell, TIA trend expert. “We are
also seeing a more seamless integration of technology into playthings
… this is a huge coup for the toy industry, which has managed to
incorporate up-to-the-minute tech advances into their toys while still
preserving traditional play patterns that kids love.”
The trends were unveiled at a “Toy Trends Tea” hosted
this afternoon by TIA – owner and operator of Toy Fair and
official voice of the toy industry. A video of the presentation will be
posted to the Toy Fair 2013 and TIA websites (ToyFairNY.com / ToyAssociation.org).
A summary of the six top trends follows:
- SO RETRO!
It’s back-to-basics for many toymakers, who are introducing an
abundance of nostalgic, vintage and classic playthings. Just like bell
bottom jeans and neon colors, the best-loved items of generations past
can grab hold of a new generation decades later. These favorite toys and
characters bring kids, parents and grandparents together in reminiscent
Includes: Playthings that evoke feelings of excitement among
nostalgic parents; toys with vintage or retro styling; and beloved
tried-and-true staples in every household that kids will always
- POP CULTURE PERSUASION
The runaway success of reality television shows that celebrate the
creativity, talent and skills of contestants has inspired a new range of
toys, games and crafts that encourage kids to build abilities across
several areas, such as cooking, fashion, design and performance arts.
Includes: Food-themed toys that allow kids to make actual food
or engage in creative role play; sewing and design projects for budding
“fashionistas”; musical and performance toys; and DIY design
kits for kids who like to build and have a flair for
- 360 DEGREE PLAY
Toymakers are always coming up with new and innovative ways to
leverage technology and new production techniques to enrich playtime. As
advancements are made in other industries they trickle down and find
their way into toys of all kinds – from educational games to
active toys and everything in between.
Includes: Toys that combine real and virtual worlds; products
that allow users to ‘change’ or enhance the physical world
as they play; and 3D playthings that create a more interactive
- ENTICING TEENS & TWEENS
During the “KGOY” (Kids Getting Older Younger)
phenomenon a few years ago, the toy industry was of the belief that
older kids were beyond the age of playing with toys and more interested
in technology and electronics. Now, toymakers are responding to tweens
and teens who are looking to engage with something other than a computer
or TV screen. For older, “digital” kids, classic game play
is even considered novel.
Includes: Licensed figures, traditional board games, outdoor
activity toys/extreme sports, and accessories.
- 24/7 PLAY
Compact, portable toys fit into lives that are busy and tightly
scheduled, allowing kids to enjoy more “free” play time
– in the car on daily errands, at the dentist’s office,
during recess, at family functions, etc. There are also an increasing
number of multi-function toys that appeal to practical, value-conscious
Includes: Toys with storage compartments, toys that function as
room décor / nightlights / lunchboxes / music-players etc., toys
that can be enjoyed and played with by kids across various age groups,
and toys that can be taken “on-the-go.”
- CONSTRUCTION CRAZE
According to NPD Group point-of-sales data, the building sets
category grew nearly 20% in 2012 … and 2013 will be even hotter.
Many manufacturers are diversifying their existing building lines and
other companies who may not have previously specialized in building toys
are responding to this surge and creating construction sets for kids of
all ages, interests and abilities.
Includes: New innovations in building sets (i.e. building toys
that go “beyond the blocks”) and an increasing number of
The Toy Industry Association also tracks a broad range of ongoing
cross-sector trends, such as toys celebrating significant anniversaries
and entertainment properties that span blockbuster movies or brands.
Additional information about these trends is available on-site at Toy
Fair in the Press Center (through 4 p.m. on Wednesday, February 15 in
Hall E) or via e-mail to the TIA public relations contact listed on this
release. For tips on toy safety and trends year-round, visit ToyInfo.org.
About the American International Toy Fair (www.ToyFairNY.com)
Toy Fair is an annual event that is owned and operated by the Toy
Industry Association (TIA). The largest toy trade show in the Western
Hemisphere, the show brings together more than 1,000 exhibiting
manufacturers, distributors, importers and sales agents to showcase an
estimated 150,000 toy and entertainment products to 7,000+ unique retail
outlets from 100 countries.
About the Toy Industry Association (TIA) (www.ToyAssociation.org)
TIA is the not-for-profit trade association representing all businesses
involved in creating and bringing toys and youth entertainment products
to kids of all ages, representing more than 600 companies who account
for approximately 85% of domestic toy sales. Toy safety is the number
one priority for the toy industry. TIA has a long history of leadership
in toy safety and works with government, consumers and industry on
ongoing programs to ensure safe and fun play.