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Past TOTY Winners

2011 | 20102009 | 2008 | 2007 | 2006

2011 Award-Winning Products and Nominees

Toy of the Year | Infant/Toddler ToyPreschool Toy | Girl Toy 
Boy Toy | Game | Outdoor Toy | Educational Toy | Activity Toy
Innovative Toy | Specialty Toy | Property 

Toy of the Year

The 
Sing-a-ma-jigs!™ 

– Mattel, Inc.The best toy of the year.

WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.

 

 

Infant /Toddler Toy of the Year

My 

Own Leaptop – LeapFrogThe best toy developed for infant and/or preschool children.

WINNER: My Own Leaptop – LeapFrog

Other Nominees:

  • Explore N' Grow Musical Gear Center by Playskool
  • Laugh & Learn™ Learn & Move Music Station™ by Fisher-Price, Inc.
  • LEGO® DUPLO® Play with Numbers by LEGO Systems, Inc.
  • Lil’ Zoomers™ Spinnin’ Sounds Speedway™ by Fisher-Price, Inc.
  • Mega Bloks® Pull Along Musical Pirate Ship by MEGA Brands
  • My First Disney Princess Baby dolls by Tollytots®, a division of JAKKS Pacific, Inc.

 

Preschool Toy of the Year

The 
Sing-a-ma-jigs!™ 

– Mattel, Inc.The best toy developed for infant and/or preschool children.

WINNERS: The Sing-a-ma-jigs!™ – Mattel, Inc.

Other Nominees:

  • Dance Star Mickey by Fisher-Price®, Inc.
  • iXL™ Learning System by Fisher-Price®, Inc.
  • My Take Along Puppet Theater by Playmobil® USA
  • Tonka Chuck & Friends Chuck's Stunt Park by Hasbro, Inc.
  • V.Reader™ by VTech Electronics North America

 

Girl Toy of the Year

Squinkies™ Cupcake 
Surprize! 
Bake Shop 
– Blip® 
ToysThe best toy developed specifically for girls of any age.

WINNER: Squinkies™ Cupcake Surprize! Bake Shop – Blip® Toys

Other Nominees:

  • Barbie® Video Girl by Mattel
  • Furreal Friends GOGO, My Walkin' Pup by Hasbro, Inc.
  • Justin Bieber Music Video Collection Singing Figures by The Bridge Direct, Inc.
  • Monster High™ Doll Assortment by Mattel, Inc.
  • Princess & Me 18” Dolls by JAKKS Pacific, Inc.
  • Zoobles™ Single Pack by Spin Master Ltd.

 

Boy Toy of the Year

NERF N-Strike 

Stampede 
ECS Blaster – Hasbro, Inc.The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: NERF N-Strike Stampede ECS Blaster – Hasbro, Inc.

Other Nominees:

  • Air Hogs® Hawk Eye™ by Spin Master Ltd.
  • Hot Wheels® RC Stealth Rides™ by Mattel, Inc.
  • Real Construction™ Deluxe Workshop by JAKKS Pacific, Inc.
  • Spy Net™ Video Watch by JAKKS Pacific, Inc.
  • Toy Story 3 Blast Off Buzz Lightyear by Thinkway Toys
  • TRON: Legacy Zero Gravity Light Cycle by Disney and Spin Master

 

Game of the Year

Scrabble Flash – Hasbro, Inc.Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNER: Scrabble Flash – Hasbro, Inc.

Other Nominees:

  • 5 Second Rule® by Patch Products
  • LEGO® Games Creationary by LEGO Systems, Inc.
  • LEGO® Games Minotaurus by LEGO Systems, Inc. 
  • LOOPZ™ by Radica
  • Rory's Story Cubes® by Gamewright/Ceaco
  • SPOT IT! by Blue Orange Games

 

Outdoor Toy of the Year

NERF Super 
Soaker Shot Blast 

– Hasbro, Inc.The best toy designed for outdoor play.

WINNER: NERF Super Soaker Shot Blast – Hasbro, Inc.

Other Nominees:

  • Flickin’ Chicken™ by The Haywire Group, Inc. 
  • Makin’ Mudpies™ by Little Tikes
  • Razor® Siege™ Caster Scooter by Razor USA, LLC
  • Sky Ball® and Bat by Maui Toys®
  • Whiplash™ by Street Surfing
  • YBIKE by National Sporting Goods

 

Educational Toy of the Year

Leapster 
Explorer™ 

Learning Experience The best toy that through play help children develop special skills and/or knowledge.

WINNER: – LeapFrog

Other Nominees:

  • Alphie by Playskool 
  • Furnished School Building by Playmobil® USA 
  • iXL™ Learning System by Fisher-Price®, Inc.
  • Math Dice® Jr. Kid’s First Mental Math Game by ThinkFun Inc. 
  • MobiGo™ by VTech Electronics North America
  • V.Reader™ by VTech Electronics North America

 

Activity Toy of the Year

Crayola 

Color Wonder 
Sound Studio™ – Crayola, 
LLCThe best toy that inspires creative play through various forms of activity.

WINNER: Crayola Color Wonder Sound Studio™ – Crayola, LLC

Other Nominees:

  • Harumika by Bandai America
  • Musicolor by Delta Creative
  • TRIO by Fisher-Price
  • Girl Gourmet Sweets Candy Jewel by JAKKS Pacific
  • Chixos Design a Luxury Loft by Spin Master

 

Innovative Toy of the Year

The 
Sing-a-ma-jigs!™ 

– Mattel, Inc.The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.

Other Nominees:

  • iXL™ Learning System by Fisher-Price®, Inc. 
  • LEGO® Games Minotaurus by LEGO Systems, Inc. 
  • Paper Jamz™ by WowWee
  • Scrabble Flash by Parker Bros.
  • Spy Net™ Video Watch by JAKKS Pacific, Inc.
  • V.Reader™ by VTech Electronics North America

 

Specialty Toy of the Year

HEXBUG® 
Nano Habitat Set – Innovation First 

Labs, Inc.The best toy primarily distributed through specialty retailers.

WINNER: HEXBUG® Nano Habitat Set – Innovation First Labs, Inc.

Other Nominees:

  • Furnished School Building by Playmobil® USA  
  • My Take Along Puppet Theater by Playmobil® USA
  • Shrinky Dinks® Deluxe by Creativity for Kids/Faber-Castell USA
  • Solitaire Chess™ by ThinkFun
  • Uppy™ Classic Uglydoll® by Pretty Ugly™ LLC/Uglydoll®

 

Property of the Year
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Toy Story 3 – Disney Consumer 
ProductsThe licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.

WINNER: Toy Story 3 – Disney Consumer Products

Other Nominees:

  • Ben 10 Ultimate Alien by Cartoon Network Enterprises
  • ChuggingtonTM by Ludorum
  • Dinosaur Train by The Jim Henson Company
  • Monster HighTM by Mattel
  • Thomas and FriendsTM by Hit Entertainment

 
American International Toy Fair – February 10-13, 2013 – Welcomes Surge in Global Visitors
Toy Trends for 2013 Announced by Toy Industry Association, Official Voice of Toy Fair
What’s Happening @ Toy Fair: Scheduled Programming for 31,000 Guests

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