TIA’s Content Connection: Toy Fair Session
January 7, 2013 | The Toy Industry
Association (TIA) has announced session and speaker details for
Content Connection, an educational program scheduled to take
place during the first two days of the 110th American International
Geared toward the growing numbers of licensors, brand owners and
entertainment executives that annually flock to Toy Fair, Content
Connection will take place February 10-11, 2013 at New York
City’s Jacob K. Javits Convention Center.
The following is a draft schedule of session details; Content
Connection is produced in association with EPM Communications,
publishers of The Licensing Letter and Youth Markets
Alert, and JC Inc:
Growing The Preschool Market
moderated by Ira Mayer, President of EPM Communications, Inc. &
Publisher, Youth Markets Alert
1:30 – 2:30 p.m.
How big is the preschool market? Which properties are gaining traction?
When do preschoolers start using apps? How much shelf space are
retailers devoting to this flourishing segment? EPM Communications
presents new preschool market research focusing on the opportunities
ahead for traditional and e-enhanced toy manufacturers and
Playgrounds Are Flat (International)
presented by Ira Mayer, President of EPM Communications,
Vanessa Hartnoll, Retail Consultant and Karen Raugust, Writer, Editor
& Researcher, Raugust Communications, Former Editor, The
2:45 – 3:45 p.m.
Worldly children, worldly retailers and a world wide web. This
examination of demographic trends, media use and retail infrastructure
reveals how the youth market plays out around the world. Discover which
countries and properties are most likely to thrive in the coming
Winning Retail Strategies
presented by Leigh Ann Scwartzkopf, Project Partners and
John Parham, Parham Santana
9:30 – 10:30 a.m.
Stand out in the hyper-crowded, hyper-competitive world of clicks and
mortar. Learn how to build retailer relationships that get your products
on their shelves or websites and generate revenue.
Lessons in Licensing
presented by David Jacobs, HiHat Media
10:45 – 11:45 a.m.
Gain a better understanding of how to license your brand or property.
This introduction to the licensing industry will cover basic terms,
business practices and royalty benchmarks to jump-start your licensing
Hiring a Licensing Agent or Consultant
moderated by Rick Mallow, Principal at Making
12:00 – 1:00 p.m.
Understand the ins & outs, pros & cons and dos &
don’ts of hiring an agent to represent your property or a
consultant to wade through all the brands available for license.
You’ll learn directly from an esteemed agent and consultant what
to look for and what pitfalls to avoid.
For more information about Content Connection and other
“TIA Knowledge Network” seminars taking place at Toy Fair,
The 110th American International Toy Fair will take
place Sunday, February 10 through Wednesday, February 13, 2013 at the
Jacob K. Javits Convention Center in New York City. Toy Fair 2013 is
projected to connect nearly 1,100 toy sellers with 100,000+
forward-looking and fast-acting global retailers.