President’s Letter – January 11, 2011: Hong Kong
Christened “Toy Town”
The opening day of the Hong Kong Toy Fair yesterday culminated with a
lavish reception to celebrate the 60th year of Hong Kong as “Toy
The event was a warm gathering of all the leading players in the toy
industry who had worked together and competed against each other for
decades. It was a time for celebrating successes, telling stories
about disasters and nurturing long-standing friendships among members of
the “toy family.” As usual in the toy industry, the
crowd was irrepressible, despite efforts to shush conversations out of
respect for the speakers.
The centerpiece of the event was the introduction of a wonderful new
book entitled Toy Town. The book is a biography of the
Hong Kong toy industry penned by Australian journalist, Sarah Monks, who
served for nearly 15 years as head of the HK Trade Development
Council’s global corporate communications program.
Anyone who has worked in the toy industry during the past sixty years
will recognize the characters in the book and know many of the stories
that are told. The book is a thorough piece of journalism, filling
in gaps and revealing many untold stories that people in the industry
will find fascinating.
Toy Town will be on display and available for purchase at
International Toy Fair in New York City this February. I
have had the pleasure of meeting many toy industry figures whose stories
are told in the book, and I am looking forward to learning more about
their struggles and triumphs. I have come to love the toy industry
in the mere five years that I have been involved, and I know that those
of you who are veterans will love this book.