President’s Letter – April 26, 2011: Strength in Numbers:  Sticking Together Really Does Make a Difference

Labor cost increases, economic downturns, retailer concentration, trademark piracy…companies in every industry constantly struggle against a world of hazards that could adversely affect their business. 

Within the toy industry, however, we add to the roster of hazards an ever growing list of proposals for new laws and regulations at the federal, state and international levels.  Recent examples include:

  • A proposed federal Safe Chemicals Act of 2011 puts the burden on industry to prove that chemicals in their products are safe in order to get on or stay on the market
  • New York City is proposing a Fast Food Incentive Item Ban
  • Washington State is implementing a chemical reporting requirement for toys
  • The United Nations Environmental Program (UNEP) has launched an initiative for global supply chain information system requirements

Despite our record of safety, the toy industry continues to be a leading candidate for new legislation and regulations.  Any company selling toys and games in the United States – regardless of their origin or size – must comply with these existing and emerging laws.

Even the largest companies benefit from the collective effort of the toy industry through our global trade organizations.  A strong trade association is the best approach to help assure reasonable and sound legislation.

This is why TIA is continuing to build our advocacy and technical capabilities.  Our visibility and efforts have already helped us avoid unwarranted new requirements.  The key to our ongoing success is the support we have from our growing member base. 

Thank you to all of the new and renewing members for your continued support.  I look forward to seeing you next week in Scottsdale, Arizona for PlayCon 2011.  The program is the best we have ever had and the benefits you will get from networking with your colleagues are immeasurable. 

Warm regards to all,


Carter Keithley