President’s Letter – October 18, 2011: Preparing for
While our toy retailers are hiring added sales staff and stocking
their shelves for the 2011 holiday season, we here at TIA we are making
our own holiday season preparations.
Each year at this time we encounter a rash of allegations about toy
safety. Often these allegations are based on mistakes of fact,
misidentification of products, or – in a few cases – misuse
of the season for self-interested objectives.
We put substantial effort into preparing in advance our responses to
these attacks. Our experience in prior seasons enables us to
anticipate with some accuracy the areas in which allegations will be
made despite a lack of supporting evidence.
Occasionally a new issue will be raised, and we are always clear that
we want to hear about any genuine safety issues that might endanger
children. But if such issues exist, we want to hear about them
whenever they emerge and not just when it serves the publicity ends of
self-styled consumer advocates. Withholding information about
safety hazards for self-interested objectives seems to me a violation of
the public trust.
TIA positions itself at the front lines to respond to false
accusations with verified facts and we commit ourselves to setting the
record straight. Any toy company that finds itself the target of one of
these malevolent campaigns can call upon TIA and its resources for
The toy industry is the true protector of children’s safety
when using our products. We go to extraordinary lengths to assure
that we have identified hazards, established standards to eliminate them
and assure that our products meet the standards. Our interest is
truly in the safety of the children who play with our
We are hearing good things about the upcoming season and hope all of