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Fall Toy Preview

On Your Mark, Get Set, Go! 

Make a big deal out of your brand at Fall Toy Preview 2012!

Maximize your return on investment at Fall Toy Preview 2012 with a sponsorship opportunity that will help you connect, build relationships and capture the attention of influential toy professionals.

For information about all available promotional and advertising opportunities, contact Laura Mangiaracina at 646-454-5589.

Print Advertising | Signage | Sponsorships

Print Advertising

Fall Toy Preview Locator
The Fall Toy Preview Locator Guide is the only printed guide of exhibitors at Fall Toy Preview and provides an uncompromised value for advertising. Limited positions mean you will stand out from the rest. Four full page ads, a variety of double-page spreads and coveted inside and outside cover positions are available in this convenient pocket-sized guide.
Toy 
Fair Times 
and Exhibitor Locator Guide
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Signage

Front Entrance Windows and Doors
Make a first and lasting impression by adhering your company’s brand directly to the doors and/or windows of the Dallas Market Center. With decals on the entrance doors and windows you are sure to capture the attention of every attendee as soon as they arrive at the show and be their last thought when they leave.
Front Entrance Windows and Doors
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Display Windows – 1 Available
Create maximum impact by outfitting a display window at the entrance of Dallas Market Center with your brand and product. These windows are the first thing that all 1,500 attendees will see upon entering the Dallas Market Center and will create instant buzz for your company.

Display Windows
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Power Banners – Exclusive or 2 Available
Announce your brand or product in a BIG way by hanging your message from the rafters – literally! Two circular locations are available in the entrance hallway of the Dallas Market Center. Reserve both spots for MAXIMUM impact!
Power Banners
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Wrapped Columns - Exclusive
Drop a larger-than-life promotional banner on the 2 columns in the Fall Toy Preview registration area providing your company and brand 100% visibility by all 1,500 registered attendees.
Wrapped Columns
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Floor Decals – Cafeteria and Elevator Banks
With conveniently placed Floor Decals your brand will be with Fall Toy Preview attendees every step of the way. Whether in the cafeteria or in the elevator banks on floors 4, 8, 9, 12 or 13, jazz up the carpet with your brand and let these world-class buyers walk all over you –in the best way of course!
Floor Decals
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Restroom Mirror Clings and Floor Decals
Promote your company on all levels at Fall Toy Preview! Place your company’s logo and location on decals adhered to the escalator panels in high traffic locations of the Dallas Market Center.
Restroom Mirror Clings and Floor Decals
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Elevator Sponsorship – Exterior Doors Exclusive per Floor
Capture buyer attention coming and going with exterior elevator graphics and make it the last indelible impression that most Fall Toy Preview power buyers experience prior to visiting any and all respective Show Rooms. Elevator doors are available on Levels 4, 8, 9, & 13.
Elevator Sponsorship
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Shuttle Bus Sponsorship - Exclusive
Show attendees use these convenient travel options every single day, to and from the Dallas Market Center and their hotels. Visualize a sign at each bus door: “Your Ride Courtesy of ‘Sponsor Name’ Next Stop – Booth Number”. There are a total of 4 routes and 8-10 buses in rotation during the course of the show.
Shuttle Bus 

Sponsorship
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Cardboard Advertising
Can’t be everywhere? Place your character in front of every attendee at the show with these economical cut-outs. Multiple locations are available.
Cardboard Advertising
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Sponsorships

Lanyards – Exclusive
Proudly display your brand and marketing message over the heart of every power buyer that attends Fall Toy Preview – they will literally carry your brand with them wherever they go! This exclusive sponsorship may also include a badge insert card. Eco-friendly materials are strong encouraged. A minimum of 1,000 pieces are required.

Lanyards

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Official Show Tote Bag - Exclusive
The bag that all power buying attendees carry and utilize throughout the entire Fall Toy Preview 2012 event! Fall Toy Preview strongly encourages the sponsors to employ eco-friendly materials. This package comes with the opportunity to also include up to three inserts for all 1,000 bags (min qty).
Show 


Tote Bag
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Premium Bag Inserts – 5 Available
Get your premium placed directly into the hands of every single buyer at Fall Toy Preview. You can insert marketing collateral or another item like a highlighter or water bottle. A minimum of 1,000 pieces are required.
Bag Inserts
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Costumed Characters – 10 Available
Your uniquely branded character can travel freely through the Lobby and any Public Space of the Dallas Market Center as well as the Opening Night Party to meet and greet attendees. This is like having a walking, talking breathing banner. Bring your brand to life!
Costumed Characters
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Hotel Key Cards - Exclusive
Did you know that the average show attendee views their hotel key card seven times a day? Well, they do and with approximately 1,500 attendees at Fall Toy Preview, that translates to an estimated 42,000 impressions. Getting your company message into the hands of your customers that many times has never been easier or more affordable.
Key Cards
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Morning Coffee
Greet your audience every day with a jolt by sponsoring the morning coffee in the main lobby from 8:00 – 9:00 am daily during the show. Your company name will appear on the two stations that are sure to please each attendee. Make an even bigger splash with company branded cups and napkins.
Morning Coffee
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Atrium Table Decals - Level 12 
Being an attendee at a show like Fall Toy Preview is exhausting – in a good way. Give buyers the opportunity to rest their feet, conduct an impromptu meeting or grab a bite to eat with the Level 12 Atrium Table Decal sponsorship. With close to 20 tables available for your branding, buyers will know who to thank for their resting place.
Atrium Table Decals
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Recharging Stations
Give buyers the opportunity to recharge their brains and their batteries with a Recharging Station sponsorship. These attractive units placed throughout the show will feature a variety of chargers that fit all types of devices along with several outlets for those who brought their own. Buyers will thank you for giving them a place to rest, recharge and regroup.
Recharging Stations
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Wayfinder Kiosk – 14 Available
Help all attendees find their way around the show and to your booth by covering this Way Finder with your company logo! It is a great way to entice your audience with bright logos and head-turning graphics.
Wayfinder Kiosks
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Enhanced Digital Exhibitor Listing
Enhance your digital listing on the 14 Wayfinder Kiosks at Fall Toy Preview and help attendees navigate their way to your booth. With a variety of options you have the opportunity to stand out from the crowd with logos, banner ads and much more. Several packages are available to enhance your listing and drive traffic to your booth.

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Cafeteria Table Topics - Exclusive
Get your brand in front of the biggest retailers in the world! With one main dining option at the Dallas Market Center, and over 70 tables perfect for tent cards with your company message, becoming a Table Topic sponsor is the very best way to be at the center of every meal-time conversation. What’s the topic at every table? YOU!
Cafeteria Table Topics
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Atrium Fountain “Chairs” – 7 Available
This visually stunning sponsorship allows you premium visibility in the Atrium of the Dallas Market Center. Each chair will have a decal of your company logo on it and a small shelf where you can display your next IT product. Special pricing is available for multiple purchases. Chairs will share branding with Fall Toy Preview.

Atrium Chairs
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Lobby Landmark Displays
You will certainly achieve a powerful impact when you sponsor a lobby landmark. With various locations in the Registration and Atrium areas of the Dallas Market Center, your 10 x 10 floor space display will command the attention your brand deserves.

Sold
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VIP Buyer Lounge - Exclusive
When you sponsor the VIP Lounge, you provide a true oasis and fully functioning office away from home to every buyer that attends Fall Toy Preview. Your sponsorship includes coffee, light refreshments and prominent signage making it easy for each buyer to think of you and your brand!
VIP Buyer Lounge
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Opening Night Party- Exclusive
The Opening Night Party is a great place for attendees and exhibitors to unwind after a very busy first day of the show. Why not attach your name to a good time! Sponsorship options are customizable pending Show Management approval.
Opening Night Party
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Make a big deal out of your brand.  Contact Laura Mangiaracina at 646-454-5589 for information about all available sponsorship and advertising promotions at Fall Toy Preview 2012.


 
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