Reports and Studies

TIA/NPD Joint Studies

Kids Leisure Time III
The third in a series of studies commissioned by TIA and conducted by The NPD Group, this trended report gives marketers the low-down on what kids do when the school day is done.  Building on the previous Kids Leisure Time reports, new trended data – along with full set of cross tabs and new raw respondent verbatims from kids and parents – will help manufacturers, distributors, licensors, and retailers understand how kids between the ages of two and 12 spend their leisure time during a typical week. Read more...

Online Play: Earning Mom's Trust and Children's Interest 
Which sites are kids drawn to and why? Which sites are most trusted by moms and why? What are the new opportunities that may be relevant to your business? You can learn this and more in a new study by NPD and commissioned by TIA. Read more...

Kids Leisure Time II 
The second of two NPD studies, commissioned by TIA, offers information and insights about how children spend their free time—and what it means for manufacturers, distributors, licensors, and retailers. Read more...

TIA/CEA Joint Study

Consumer Perceptions of Electronic Toys
"Online households expect to spend two billion on electronic toys for children over the next 12 months." This is just one of the many findings of a study conducted in partnership with the Consumer Electronics Association that focuses on purchases made for children, age 0-15.  Download the study.

Other Third Party Studies

Talking to Kids About Money
With the recession dominating daily headlines, few people are immune to the stress that accompanies today’s tough economic times.  But, for parents who are having a difficult time making ends meet, does talking to their children about money problems add to or reduce the stress? Read more...

2008 Safe Kids Report (PDF)
Unintentional injury continues to be the leading killer of children ages 1 to 14 in the United States. In response, Safe Kids USA conducted a survey to assess parents’ knowledge, attitudes and behaviors regarding child safety today as compared to 1987 and 1997. Read more...

Teen Online Behavior (PDF)
OTX, a leading global consumer research and consulting firm, in conjunction with trend experts, the Intelligence Group, surveyed 750 teens across the country about their Internet use. Read more...

2008 Kids & Family Reading Report (PDF)
Scholastic and Yankelovich conducted a survey to examine the factors shaping children’s relationship with reading now, and as we progress through the 21st century. Read more...