Reports and Studies
TIA/NPD Joint Studies
Kids Leisure Time III
The third in a series of studies commissioned by TIA and conducted by
The NPD Group, this trended report gives marketers the low-down on what
kids do when the school day is done. Building on the previous Kids
Leisure Time reports, new trended data – along with full set of
cross tabs and new raw respondent verbatims from kids and parents
– will help manufacturers, distributors, licensors, and retailers
understand how kids between the ages of two and 12 spend their leisure
time during a typical week. Read
Online Play: Earning Mom's Trust and Children's
Which sites are kids drawn to and why? Which sites are most trusted by
moms and why? What are the new opportunities that may be relevant to
your business? You can learn this and more in a new study by
NPD and commissioned by TIA. Read more...
Kids Leisure Time II
The second of two NPD studies, commissioned by TIA, offers information
and insights about how children spend their free time—and what it
means for manufacturers, distributors, licensors, and retailers. Read
TIA/CEA Joint Study
Consumer Perceptions of Electronic Toys
"Online households expect to spend two billion
on electronic toys for children over the next 12 months." This is just
one of the many findings of a study conducted in partnership with
the Consumer Electronics Association that focuses on purchases
made for children, age 0-15. Download the study.
Other Third Party Studies
Talking to Kids About Money
With the recession dominating daily headlines, few people are immune to
the stress that accompanies today’s tough economic times.
But, for parents who are having a difficult time making ends meet, does
talking to their children about money problems add to or reduce the
stress? Read more...
2008 Safe Kids Report (PDF)
Unintentional injury continues
to be the leading killer of children ages 1 to 14 in the United States.
In response, Safe Kids USA
conducted a survey to assess parents’ knowledge, attitudes and
behaviors regarding child safety today as compared to 1987 and
1997. Read more...
Teen Online Behavior (PDF)
OTX, a leading global consumer research and consulting
firm, in conjunction
with trend experts, the Intelligence Group, surveyed 750 teens across
the country about their Internet use. Read more...
2008 Kids & Family Reading Report (PDF)
and Yankelovich conducted a survey to examine the factors shaping
children’s relationship with reading now, and as we progress
through the 21st century. Read more...