TIA Goes Social
An important part of TIA’s communication strategy is engaging
in the use of social media to disseminate messages and share information
– both within the industry and also to the public at large.
“As more and more of our members are using social media to
gather information, attract customers and network, TIA is increasing its
presence to achieve many similar goals,” said Carter Keithley, TIA
From short “tweets” about Toy Fair, to videos from the
trade show floor, to discussion boards and blogs intended for consumer
audiences, TIA provides a multitude of access points for information on
toy trends, safety updates, and more:
TIA will also be using social media platforms to promote a new
consumer-facing website that will be launched to highlight the 2010 Toy
of the Year (TOTY) Award nominees during the 2009 holiday season.
A new button on the TIA homepage provides
quick links to TIA’s home on various social media