TIA Participates in Mommy Blogger Brunch

Representatives of the Toy Industry Association (TIA) joined today with fifty (50) Mommy Bloggers from up and down the Eastern Seaboard for the second annual “Bloggers Brunch” sponsored by Child’s Play Communications.

As part of its social media campaign and outreach to the blogger community, TIA joined with companies such as Cuisinart, FujiFilm, Goddard Schools, Good Housekeeping, Joy Berry Enterprises, Nickelodeon, and the Orlando/Orange County Convention & Visitors Bureau to meet face-to-face with the bloggers and explore their areas of interest. 

Product donations from TIA members Crayola, Faber Castell/Creativity for Kids, Fisher-Price, Pretty Ugly LLC, and TechnoSource USA helped draw attendees to the TIA exhibit, where the www.ToyInfo.org website was introduced as a “one-stop resource for parents and caregivers on toys and play.”

In addition, the event was the perfect opportunity to let the mommy bloggers know about the upcoming launch of the first-ever Toy of the Year (TOTY) awards consumer site.

“TIA will continue to strengthen its presence in the blogosphere, with mom bloggers, parents and caregivers,” said Stacy Leistner, TIA vice president of strategic communications. 

Additional information about the event can be found on the Child’s Play post-event blog. Event photos have also been posted on Flickr; a video will be forthcoming