Webinar Led by FTC Expert to Provide Toy Companies with Guidance on Environmental Marketing Claims

To commemorate Earth Day 2010, TIA has invited an expert from the Federal Trade Commission (FTC) to introduce members of the toy industry to the “Do’s and Don’ts” of environmental marketing claims.

During a one-hour webinar on Wednesday, April 21 at 2:00 pm (Eastern), Laura Koss, a senior attorney in the FTC’s division of enforcement, will provide an overview of the Commission’s role in helping marketers avoid making unfair or deceptive environmental claims and introduce the general principles of FTC’s advertising law. A primary focus of the session will be an introduction to the FTC’s Guides for the Use of Environmental Marketing Claims, also known as the Green Guides.

The session will include a discussion of:

• General Principles of Advertising Law: Claims and Substantiation
• Green Guides: Application, Purpose, Principles, and Review Process
• Types of Marketing Claims
• Emerging Environmental Advertising Issues

A summary of several case studies will help raise awareness of “green marketing” claims and illustrate various regulatory and compliance requirements. A question and answer session will also help participants gain a better understanding of the appropriate approach to green marketing.

Compliance officers, public relations, marketing, and sales professionals at toy, youth and entertainment companies who need to know how to responsibly (and legally) communicate environmental claims relating to toy products, packages or services are encouraged to attend.

Registration for this webinar is free for TIA members and $49 for non-members; advance registration will begin on Monday, April 12, 2010. As with other TIA webinars, the presentation will also be available post-event for those who are unable to participate live.