Toy Fair Blog Launches for 2011 Show; Streamlines Planning for Event Attendees

November 9, 2010 | Last week, the Toy Fair Blog was officially launched, making Toy Fair 2011 even more accessible for the tens of thousands of show attendees looking to get a head start on planning for the annual event.

The fully-dedicated, year-round blog is designed to be a focused place where show participants (and toy industry enthusiasts in general) can seek out information about Toy Fair, ask questions to show organizers, and get the answers they’re looking for. In addition to featuring regular entries about the show and an interactive layout, the blog links to several resources, including Exhibitor FAQs, General Show Information, Hotel, Travel and Dining Information, and Registration.

“The Toy Fair Blog is another step in the show’s evolution to be more accessible and interactive with everyone who comes to the show,” said Marian Bossard, Toy Industry Association vice president of meetings and events. “It will be especially helpful for international attendees and first-time exhibitors … and it’s a place where sharing comments and joining in the conversation is encouraged,” Bossard added.

The blog represents yet another move on the part of organizers to streamline and maximize show experiences for attendees. Last year, show organizers launched Toy Fair Mobile (a free, up-to-the-moment, GPS enabled technology for Smart phones to make show navigation more efficient) as well as the Virtual Tote Bag (which enables attendees to collect, store and share exhibitor sales materials via their mobile devices). 

The blog will also be the springboard for “Play Happens” – a brand new virtual and social board game created to bridge the online and offline activities of Toy Fair attendees and exhibitors. In the weeks to come, the blog will provide game and prize details, rules, and generate buzz about how Toy Fair will turn New York City into a “game board” for the first time in show history.

Toy Fair is internationally recognized as the most influential toy and youth product marketplace in North America. The 2011 event will be held February 13-16, 2011 at the Jacob K. Javits Convention Center in New York City; online registration is currently open.