Engage! Conference and Expo Information for Participants
January 11, 2011 | The 5th annual Engage! Conference and
Expo, co-locating with the 108th American International
Toy Fair at the Jacob K. Javits Convention Center in New York
City next month, has announced its second-day keynote speaker as well as
other information pertinent to those planning to attend the two-day
Rick Wion, director of social media for McDonald’s USA, will
deliver the keynote address on Wednesday, February 16th; he joins
opening keynote speaker Brian Reynolds, chief game designer at Zynga,
who speaks on February 15th. Wion’s professional efforts at
McDonald’s include social marketing campaigns, long-term branding,
issues management, customer service, and employee engagement. Using new
trends in technologies to enhance McDonald’s balanced menu options
is a key component of the brand’s current endeavors.
Engage! 2011 speakers and session tracks will focus on tools and
strategies for reaching the constantly connected consumer, address the
proliferation of new devices and services allowing consumers to be
“always on,” and discuss the new set of challenges this
presents for companies.
Engage! tracks include: Social Games, Casual MMO’s and Virtual
Worlds, Digital Kids – Business Strategies, Digital Kids – Creative, Design and
Development, Digital Monetization Solutions, and Gamification.
Along with the dedicated App Strategy and Development track, event
organizers have set up App
Central, a listing of all App-related sessions to help attendees
plan their schedule. Check out sessions that cover augmented reality and
location-based services and sessions that take apps outside of the
device, and hear from leading iPhone and Facebook app developers such
as Lima Sky (creators of Doodle Jump), A THINKING APE, Area/Code, Gowalla, OMGPOP, Ricochet Labs, Lit Studios, SCVNGR, Whistlebox, Lolapps, Large Animal Games and more.
All Toy Fair 2011 attendees will have free access to the Expo, and
all Expo attendees will have free access to the Toy Fair show floor; Toy
Fair takes place February 13-16, 2011.
From now until January 14, event alumni can use promo code UPDATEVIP
during the online registration process and pay only $595 to
attend the event ($400 off the on-site price.)
Complete details about Engage! can be found online at EngageExpo.com.