CARU West Coast Conference to Shed Light on Children’s Online Behavior

Anastasia Goodstein of Inspire USA to Provide Keynote

April 26, 2011 | As previously reported in Toy News Tuesday, the Children’s Advertising and Review Unit (CARU) will host its 2011 Children’s Advertising and Online Privacy Summit at the Sheraton Universal Hotel in Universal City, CA, on Wednesday, May 18th.

 The Children’s Advertising Review Unit (CARU) is the children's arm of the advertising industry's self-regulation program and evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Guidelines for Children's Advertising and relevant laws.

Additional information can be found on the TIA website under the heading “The Toy Biz” and the subheading for “Responsible Marketing to Children.”

The one-day Summit will shed light on children’s online behavior, hot button issues to consider when planning ad campaigns, socially responsible messaging to children, mobile marketing, food marketing campaigns, and sweepstakes and contests.  Also on the agenda will be a discussion of recent changes and enforcement actions to the FTC’s Children’s Online Privacy Protection Act (COPPA) Rule, which was enacted in April 2000 and requires Web site operators to obtain parental consent before collecting, using, or disclosing personal information from children under 13.

“The toy industry has requested assurance that CARU’s self-regulatory guidelines not only reflect current technologies, but that they are also regularly maintained to keep pace with the rapidly changing communications culture,” said Carter Keithley, TIA president.  “We are pleased to see that online media will be a key focus of this conference.”

Anastasia Goodstein, Director of Digital Programs, Inspire USA Foundation will deliver the keynote address. The founder of Ypulse.com, Ms. Goodstein is currently leading the expansion of Reachout.com and the development of new social media and mobile applications for The Inspire USA Foundation, a non-profit organization with the mission of helping millions of young people lead happier lives.  Her comments are expected to will explore the domestic and global challenges to self-regulation in the areas of virtual worlds, social networking.

Additional speakers include Alan Friel, Wildman Harrold Allen & Dixon LLP; Timothy Ernst, VP & Associate General Counsel, Del Monte Foods; Dr. J. Alison Bryant, President, PlayScience; Katie Harrington, McBride, FTC; Kate Connally, Games & Social Media Expert; and Lisa Manhart, EVP, Sales & Marketing, Ventura Associates, Inc.

Scheduled session topics include:

  • Little Fingers = Big Impact: What Can the Experts Tell Us About Children’s Online Behavior?
  • Spotlight on the FTC – Recent Enforcement Actions, Changes to the Rule, and the Safe Harbor Program
  • They Found You, They Followed You, and They Registered For Your Website: What’s New With Social Media and Kids
  • Would You Like a Side of Tie-Ins With That Food Marketing Campaign?

TIA will be represented by Ed Desmond, executive vice president of external affairs, and Stacy Leistner, vice president of strategic communications.

For more information about the conference, please visit the CARU event website or contact CARU’s Reshma Persaud (212.705.0113).