Annual Strategy Meeting Focuses on Priority Issues for the Toy Industry in 2012

October 11, 2011 | Members of the Toy Industry Association (TIA) Federal Government Affairs Committee, State Government Affairs Committee, Safety Standards and Technical Committee, Environmental Sustainability Committee and Marketing to Children Committee gathered in Dallas last week to prioritize key issues that TIA staff and member companies have identified for the toy industry.  The discussions, which took place during the annual TIA External Affairs Strategy Meeting, addressed topics such as product safety and chemical regulations; standards alignment and international trade; environmental sustainability, marketing to children and other social responsibility topics.

“Input from TIA’s members helps to chart the Association’s legislative and regulatory agenda and to shape our advocacy, outreach and messaging strategies for the next year,” explained Ed Desmond, TIA Executive Vice President of External Affairs. 

Briefing papers distributed prior to the event provided background on each priority area and a Tracking Chart summarized specific issues identified in each area, including priority and status, TIA staff lead, key audiences, industry positions and message points. 

“… today, I have a much better handle on the complexity of the challenges faced in dealing with the various levels of government (both the political and technical challenges),” said one first-time participant in an e-mail received following the meeting. “I have a large degree of confidence in the TIA team in meeting those challenges and would also like to thank my fellow committee members for their efforts.  While we normally think of ourselves as competitors, you have done great work in representing the industry on our behalf all of these years.”

The meeting was co-located with TIA’s Fall Toy Preview to make it easier for members to attend the portions of this meeting that were of most interest to their company; participants also attended the Fall Toy Preview Opening Night Party.

Questions about any of the topics discussed at the Strategy Meeting may be directed to Ed Desmond, TIA EVP of External Affairs.