“12 Days of TOTY” Social Media Campaign Kicks Off Dec. 7th

December 6, 2011 | At just two weeks into voting for the 12th Annual Toy of the Year (TOTY) Awards, the Toy Industry Association (TIA) has already received more than 12,300 votes from 3,000+ unique voters on the ToyAwards.org consumer voting website.

To keep the momentum going through the holiday shopping season, the TIA Public Relations team is launching a social media campaign on December 7th.

“Twelve Days of TOTY” will kick off with a reminder of key shopping and safety tips. Each day thereafter, the Toy Industry Association Facebook page and @ToyIndustryAssn on Twitter will feature a single TOTY product category.

In addition, TIA is introducing a brand-new contest to encourage blogger participation in TOTY promotions. For each post that is written about TOTY and sent to TIA, bloggers will receive an entry into a raffle for a chance to win a ticket to the exclusive Toy of the Year Awards ceremony in February, a $375 value for the event ticket (note: neither travel nor accommodations will be provided).

Toy industry stakeholders are encouraged to check TIA’s Facebook and Twitter updates daily and to share the information across all social media platforms, as well as to encourage any blogger contacts to participate in the contest (company blogs are not eligible.) All relevant bog postings should be sent to jretzer@toyassociation.org.

For information about the “Twelve Days of TOTY” social media campaign, please contact TIA senior manager of public relations, Adrienne Appell. The official hashtag for the TOTY Awards is #TOTY12.

TOTY voting is open now at ToyAwards.org through January 15, 2012; winners across 11 product categories, as well as the overall “Toy of the Year,” will be announced at a celebration at the iconic Lincoln Center in New York City on February 11, 2012.