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Contact: Adrienne Appell
Toy Industry Association
646.520.4863
aappell@toyassociation.org
Gigantic Touch Screen to Make North American Debut at
109th American International Toy Fair
“Fair Necessities” Interactive Wall
Will Raise Bar of Engagement and Play for Tradeshow Guests
New York, NY | January 17, 2012 – The 109th American
International Toy Fair – owned and operated by
the Toy Industry
Association (TIA) – announced today that “Fair
Necessities,” an interactive, digital wall, will make its North
American debut in New York City next month at the largest toy trade show
in the Western Hemisphere. An LCD multitouch display screen
designed by the European IT firm uma, the “Fair Necessities”
technology wall will turn show data into useful, fun, hands-on tools for
the 30,000+ guests in attendance at Toy Fair, February 12-15, 2012.
“‘Fair Necessities’ will be an interactive gateway
to all things Toy Fair,” said Kimberly Carcone, senior director of
trade show and event marketing at TIA. “With the tap of a finger,
multiple users will be able to simultaneously access floor plans, event
schedules, exhibitor listings, photos, videos and news clips, Apps and
more on the huge three-meter touch screens.”
The Fair Necessities wall is the latest in a steady stream of
technology innovations introduced at Toy Fair, which annually attracts
upwards of 20,000 worldwide retailers, wholesalers, importers,
licensors, buying groups and trade guests and 1,050 exhibiting
companies, to New York City. The display will be situated in the
main concourse of the Jacob K. Javits Convention Center during the
four-day show. Toy Fair 2012 exhibitors who include their listing
on the wall will be touched by buyers and others who are at the show to
scope out more than 100,000 hot new toys and play products on
display.
The technology for Fair Necessities was developed by Austrian tech
firm uma information technology in partnership with Intel Corp., and is
based on the uma SKIN™ (Semantic Knowledge Information Network)
product, which delivers real-time information based on suggested topics
or keywords.
“The value of information is as tactile as it is cerebral, and
the uma SKIN™ product combines world-class semantic technology
with the latest multi-touch displays for a truly living product,”
said Christian Doegl, CEO, uma. “As an all-around cutting-edge
tradeshow, the American International Toy Fair is the perfect venue for
us to make our North American debut of this exciting
technology!”
The 109th American International Toy Fair will take place
February 12-15, 2012. For more information visit ToyFairNY.com.
About the American International Toy Fair
www.ToyFairNY.com
Toy Fair is an annual event that is owned and operated by the Toy
Industry Association (TIA). The largest toy trade show in the Western
Hemisphere, the show brings together more than 1,100 exhibiting
manufacturers, distributors, importers and sales agents from 100
countries to showcase an estimated 100,000 toy and entertainment
products to the 9,000 unique retail outlets scheduled to attend.
About the Toy Industry Association
(TIA) www.toyassociation.org
TIA is the not-for-profit trade association for producers and importers
of toys and youth entertainment products sold in North America,
representing more than 500 companies who account for approximately 85%
of domestic toy sales. Toy safety is the number one priority for
the toy industry. TIA has a long history of leadership in toy safety
including development of the first comprehensive toy safety standard
more than 30 years ago, and working with government, consumers and
industry on ongoing programs to ensure safe and fun play.
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