Engage! Conference and Expo Information for Participants

January 11, 2011 | The 5th annual Engage! Conference and Expo, co-locating with the 108th American International Toy Fair at the Jacob K. Javits Convention Center in New York City next month, has announced its second-day keynote speaker as well as other information pertinent to those planning to attend the two-day program.

Rick Wion, director of social media for McDonald’s USA, will deliver the keynote address on Wednesday, February 16th; he joins opening keynote speaker Brian Reynolds, chief game designer at Zynga, who speaks on February 15th. Wion’s professional efforts at McDonald’s include social marketing campaigns, long-term branding, issues management, customer service, and employee engagement. Using new trends in technologies to enhance McDonald’s balanced menu options is a key component of the brand’s current endeavors.

Engage! 2011 speakers and session tracks will focus on tools and strategies for reaching the constantly connected consumer, address the proliferation of new devices and services allowing consumers to be “always on,” and discuss the new set of challenges this presents for companies.

Engage! tracks include: Social Games, Casual MMO’s and Virtual WorldsDigital Kids – Business StrategiesDigital Kids – Creative, Design and DevelopmentDigital Monetization Solutions, and Gamification.

Along with the dedicated App Strategy and Development track, event organizers have set up App Central, a listing of all App-related sessions to help attendees plan their schedule. Check out sessions that cover augmented reality and location-based services and sessions that take apps outside of the device, and hear from leading iPhone and Facebook app developers such as Lima Sky (creators of Doodle Jump), A THINKING APEArea/CodeGowallaOMGPOPRicochet LabsLit StudiosSCVNGRWhistleboxLolappsLarge Animal Games and more.

All Toy Fair 2011 attendees will have free access to the Expo, and all Expo attendees will have free access to the Toy Fair show floor; Toy Fair takes place February 13-16, 2011.

From now until January 14, event alumni can use promo code UPDATEVIP during the online registration process and pay only $595 to attend the event ($400 off the on-site price.) 

Complete details about Engage! can be found online at EngageExpo.com.