Toy Fair 2012 ‘Life-Sized iPad’ to be Interactive Gateway for Show Attendees

January 10, 2012 | Keeping on the leading-edge of the technology curve, the Toy Industry Association’s (TIA) 109th American International Toy Fair has added an interactive touch screen wall to the show floor that will raise the bar of engagement, play and resources for attendees, while giving exhibitors an additional opportunity to enhance their exposure in front of the 15,000+ industry professionals visiting from around the world.

“The ‘Fair Necessities’ interactive wall is a ‘life-sized iPad’ that will allow multiple users to interact with pertinent show information – from floor plans and scheduled events to exhibitor listings, Apps, videos and more – on the three-meter touch screen,” said Kimberly Carcone, senior director of trade show and event marketing at TIA. 

Exhibitors who include their listing on the ‘Fair Necessities’ wall will be able to share their information with buyers who are there to scope out more than 100,000 hot new toys and play products on display at the show.

The Fair Necessities wall is one of several key opportunities for exhibitors to advertise their products and brands at the show.

“Toy Fair Video Advertising and the 2012 Toy Fair Exhibitor Locator Guide are both tried-and-true ways to stand out from the crowd that are also highly effective,” said Carcone.

70 flats screen televisions at the convention center will display 15- or 30-second company commercials that will air at least once each hour, while the 2012 Toy Fair Exhibitor Locator Guide is the only official printed guide listing exhibitors, their booths and their phone numbers. Full-page, half-page and quarter-page ads in the Exhibitor Locator Guide are available.

Contact Laura Mangiaracina, TIA’s Account Executive for Advertising, Sponsorships and Promotions (646-454-5589) for information about all Toy Fair-related advertising and promotional opportunities.

The 109th American International Toy Fair will take place February 12-15, 2012 at the Jacob K. Javits Convention Center in New York City. Visit ToyFairNY.com for more information.