Below are answers to some of the most common questions about attending the show.  


Who may attend, and is there a fee to attend?

See the Admission Policies & Procedures section of this website.

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What are the required forms of business identification?

First time attendees and onsite registrants must submit at least two of the following forms of business credentials:

Business Credentials:

  • Tax Resale Certificate (Mandatory for Independent Retailers)
  • Recent Wholesale Invoice(s) from a toy manufacturer and billed to the toy industry business under which you are registering (Buyer)
  • VAT Tax number of TAX ID Card (International Buyer)
  • Store/Commercial Lease (Buyer)
  • Business License (Buyer, Trade Guest)
  • Business License translated to English (International Buyer, International Trade Guest)
  • Printed materials -- Brochures, catalogs, sell sheets, advertisements, or web pages, documenting your company's attachment to the industry. (Buyer, Trade Guest. Manufacturers' Rep)
  • List of lines you currently represent (Manufacturers' Representative)
  • Letter from an exhibitor (on their letterhead) confirming that you have an appointment with them at the upcoming show. (Buyer, Trade Guest, Manufacturers' Rep)
  • Letter of Intent from a lawyer or bank on official letterhead stating your intent to start a business. (Buyer, Trade Guest, Manufacturers' Rep.)
  • Brief description of your business and reason for attending on company letterhead (Buyer, Trade Guest, Manufacturers' Rep)

Employee ID (submit copies of at least one):

  • Business Card (Mandatory for all Attendees)
  • Company Credit Card or Paycheck Stub (Buyer, Trade Guest, Manufacturers' Rep)
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How do I know if I am already pre-registered? When will I receive my badge?

Everyone must register to attend. If you have attended Toy Fair in the past two years, you will receive a Toy Fair Online Registration email message and/or postcard, which includes your company ID for access to online registration. If you are a first time attendee, you will need to complete an online registration form when registration opens in October. Attendee badges will not be mailed and must be picked up at any express barcode counter at the show.

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Whom do I contact for my travel and hotel arrangements?

The easiest way to make travel arrangements for the show is also the most flexible and economical.  The lowest hotel rates have been negotiated for us by Travel Planners, the only official hotel program for Toy Fair. You can book online in real time, 24/7. See the Hotel & Transportation section for more information.

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Are there any product zones at Toy Fair?

In addition to the main market place, the show floor boasts 13 Product Zones to help you maximize your time and make it easy to find just what you are looking for.

  • Action Figures 
  • Arts and Crafts 
  • Board Games, Online Games and Puzzles 
  • Children’s Books and Music 
  • Designer Art Toys 
  • Dolls, Soft Toys and Accessories 
  • Educational Toys and Games, Science and Discovery Kits 
  • Infant and Preschool Toys and Accessories 
  • Modern Design
  • Outdoor Toys, Play Equipment, Ride-ons and Sporting Goods 
  • PopStop
  • Trains, Models, R/C, Hobby and Accessories 
  • Youth Electronics, Tech Toys, Interactive Gaming and Robotics

Click here for product zone descriptions and more information!

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How can I find out who is exhibiting this year?

Check out our interactive Toy Fair Floor Plans.

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