Media Guidelines

Registration | Badges | On-Site Press Center | On-Site Interview Lounge | Online Press Center | Show Floor Press Protocol | Advance Appointments | Live Broadcasts | More Information 


Writers, reporters, bloggers*, correspondents, editors, producers and photographers/camera crews must apply annually to receive updated media credentials and pre-register for Toy Fair.  All requests are subject to show management approval.

Pre-registration and credentialing will expedite media check-in at the Toy Fair Press Center (located in Hall 1E - Lower Level - Jacob K. Javits Convention Center).

*NOTE: Blogs must reflect current toy industry and/or related news. New posts must be created on a weekly basis or greater frequency. Blog traffic must exceed a minimum of 2,000 unique visits a month.
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Press badges are not mailed prior to the show.  All members of the media, whether they pre-register online or register on-site, must pick up their color-coded press badges at the Toy Fair Press Center.

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Toy Fair On-Site Press Center

TIA provides an official Press Center space for working media to use as a home base during the show, to conduct interviews, and construct articles for publication.

The Press Center is available exclusively for credentialed members of the media. Exhibitors and/or their PR representatives will not be allowed access to the Press Center.

Within the Press Center, media will have access to a limited number of computer work stations and an additional set of workstations with hard-line internet cables.  Phones/phone lines are not provided. Coffee service will be available during posted hours each morning and afternoon during the show.

The Toy Fair Press Center is an environmentally-friendly press room. There will be no physical press materials displayed in the Press Center; exhibitors are permitted to have press materials (including DVDs, CD-ROMS, flash drives or hard copy press kits) in their booths.

Press materials will be primarily distributed through the Toy Fair Online Press Room.

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On-Site Interview Lounge

Any credentialed member of the media who wishes to conduct an interview on-site at Toy Fair can request use of designated interview space located adjacent to the Press Center.  Access to the Interview Lounge by members of the media and their interview guest will be limited to the duration of the scheduled appointment.

Reservations can be placed at the Press Center Concierge desk.  Interview tables are limited and will be subject to scheduling requirements established by the Press Center Manager; private rooms are not available.  During peak periods, ambient noise may cause difficulty for broadcast segments.  A Toy Fair step-and-repeat will also be available for photographs and broadcast interviews.

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Online Press Room

The official Toy Fair Online Press Room is the primary destination for journalists to source exhibitor news before, during and after the event. 

Each Toy Fair exhibitor has been invited to post an online press kit containing organizational profiles, contact information and a brief description of the company and its products.

Take a look back at the Toy Fair 2014 Online Press Room.

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Show Floor Press Protocol

No children under the age of 18 are admitted to the Toy Fair show floor – this includes children of all show participants (media, exhibitors, buyers, trade guests, etc.).  

Child reporters under the age of 18 are not permitted on the show floor.

It is against Toy Fair guidelines for registered members of the media to actively solicit free samples from exhibitors; however, there are no restrictions on samples that are offered by the exhibitor. 

Photographers and camera crews on the exhibit floor must obtain exhibitor’s permission before photographing or videotaping exhibits in their booths.

Exhibitors are being encouraged to check badges, ask questions about a publication or broadcast program, or request a card or credentials of reporters who are requesting permission to interview, photograph, or videotape persons or products in Toy Fair booth space. 

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Advance Appointments

Use the Exhibitor Search Tool to search by product category, keyword, company name, exhibit location, state or country.

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Live Broadcasts, On-Site Events and Satellite Media Tours

All special requirements including live broadcasts, satellite feeds, cable and electrical hook ups must be arranged and pre-approved in writing with Toy Fair show management at least 48 hours prior to execution.

TIA may limit at its sole discretion the locations, times, and subjects for video and audio recordings and photographs.

Camera crews must not block the flow of exhibit floor traffic for any extended period of time.

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Additional Information

Additional questions or comments may be forwarded to Adrienne Appell, TIA senior manager, public relations (646.520.4863).

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