Writers, reporters, bloggers*, correspondents, editors, producers and
photographers/camera crews must apply annually to receive
credentials and pre-register for Toy Fair. All requests
are subject to show management approval.
Pre-registration and credentialing will expedite media check-in at
the Toy Fair Press Center (located in Hall 1E - Lower Level - Jacob K.
Javits Convention Center).
*NOTE: Blogs must reflect current toy industry and/or related news.
New posts must be created on a weekly basis or greater frequency. Blog
traffic must exceed a minimum of 2,000 unique visits a month.
Press badges are not mailed prior to the show. All members of
the media, whether they pre-register online or register on-site, must
pick up their color-coded press badges at the Toy Fair Press Center.
Fair On-Site Press Center
TIA provides an official Press Center space for working media to use
as a home base during the show, to conduct interviews, and construct
articles for publication.
The Press Center is available exclusively for credentialed
members of the media. Exhibitors and/or their PR
representatives will not be allowed access to the Press Center.
Within the Press Center, media will have access to a limited number
of computer work stations and an additional set of workstations with
hard-line internet cables. Phones/phone lines are not provided.
Coffee service will be available during posted hours each morning and
afternoon during the show.
The Toy Fair Press Center is an environmentally-friendly press room.
There will be no physical press materials displayed in the Press Center;
exhibitors are permitted to have press materials (including DVDs,
CD-ROMS, flash drives or hard copy press kits) in their booths.
Press materials will be primarily distributed through the Toy
Fair Online Press Room.
On-Site Interview Lounge
Any credentialed member of the media who wishes to conduct an
interview on-site at Toy Fair can request use of designated interview
space located adjacent to the Press Center. Access to the
Interview Lounge by members of the media and their interview guest will
be limited to the duration of the scheduled appointment.
Reservations can be placed at the Press Center Concierge desk.
Interview tables are limited and will be subject to scheduling
requirements established by the Press Center Manager; private rooms are
not available. During peak periods, ambient noise may cause
difficulty for broadcast segments. A Toy Fair step-and-repeat will
also be available for photographs and broadcast interviews.
Online Press Room
The official Toy Fair Online Press Room is the primary destination
for journalists to source exhibitor news before, during and after the
Each Toy Fair exhibitor has been invited to post an online press kit
containing organizational profiles, contact information and a brief
description of the company and its products.
Take a look back at the Toy Fair 2014 Online Press Room.
Show Floor Press Protocol
No children under the age of 18 are admitted to the Toy Fair show
floor – this includes children of all show participants (media,
exhibitors, buyers, trade guests, etc.).
Child reporters under the age of 18 are not permitted on the show
It is against Toy Fair guidelines for registered members of the media
to actively solicit free samples from exhibitors; however, there are no
restrictions on samples that are offered by the exhibitor.
Photographers and camera crews on the exhibit floor must obtain
exhibitor’s permission before photographing or videotaping
exhibits in their booths.
Exhibitors are being encouraged to check badges, ask questions about
a publication or broadcast program, or request a card or credentials of
reporters who are requesting permission to interview, photograph, or
videotape persons or products in Toy Fair booth space.
Use the Exhibitor
Search Tool to search by product category, keyword, company
name, exhibit location, state or country.
Live Broadcasts, On-Site Events and Satellite Media Tours
All special requirements including live broadcasts, satellite feeds,
cable and electrical hook ups must be arranged and pre-approved in
writing with Toy Fair show management at least 48 hours prior to
TIA may limit at its sole discretion the locations, times, and
subjects for video and audio recordings and photographs.
Camera crews must not block the flow of exhibit floor traffic for any
extended period of time.
Additional questions or comments may be forwarded to Adrienne Appell, TIA senior
manager, public relations (646.520.4863).