Media Matters

Each year, the Toy Industry Association and its Toy Fair PR team launch a major media relations campaign to ensure outstanding coverage of the show. More than 1,000 reporters, editors, photographers and bloggers from Manhattan to Moscow are on-site to report on hot new toys and the latest trends for kids. Thousands of articles and broadcast segments around the globe feature content from Toy Fair!

>>>>>VISIT THE ONLINE PRESS ROOM<<<<<

Helpful Tools for Planning

A recording of Toy Fair PR Bootcamp: Tips for Developing your Toy Fair 2013 Media Promotions and Strategies, a webinar that took place in mid-December, reviews for exhibitors:

• How to get noticed by buyers and media and get them excited about your key brands and products in the weeks leading up to Toy Fair; including the development of a comprehensive media list;
• Tools and resources offered by the Toy Fair PR and Advertising and Promotions team;
• Smart and successful ways to package and present product and trend information for the media;
• How to leverage social media, including Facebook, Pinterest, Twitter, LinkedIn, YouTube and other outlets before, during and after the show;
• Promotional opportunities available through TIA;
• How to keep the momentum going after the show.

Online Press Room

The Toy Fair PR Team offers an Online Press Room for exhibitors. Managed by Virtual Press Office (VPO), this service allows companies to post electronic press kits, press releases and other news, as well as wire distribution services via PR Newswire (additional fee required).
The Online Press Room is a resource for reporters before, during and after Toy Fair 2013; it is featured prominently at the work stations in Toy Fair’s Press Center. All items posted to the site remain for one year.

Reminder: No hard-copy press materials or flyers are distributed in the Toy Fair on-site Press Center, however, exhibitors may distribute these materials at their booths.

Trend Database Product Submission

Each Toy Fair exhibitor is permitted to submit up to three (3) products for inclusion in a “product and trend” database that is used by the TIA PR/Trends team to inform and educate media on products and trends at the show.

All product information must be submitted online no later than Friday, February 1st.

NOTE: All information must be submitted in full; no changes to the online form are possible following submittal. A practice form is available to collect data prior to submission.

Pre-Show Product Previews

The Toy Fair PR Team hosts a press preview the day before Toy Fair opens to familiarize team members with your products and newsworthy information. This unique opportunity gives you a 15-minute face-to-face meeting with a member of our team to show your top three products.

For more information on the Product Preview, contact Dan Fernandez of the Toy Fair PR Team.

Toy Fair Press Center

Even though access to the Toy Fair Press Center is reserved for the 1,000+ credentialed members of the press who cover the show, exhibitors have several opportunities to shine a spotlight on their products!

• New Product Showcase
  An electronic display of new toys and games being introduced at Toy Fair 2013 will be constantly rotating on monitors in the Press Room throughout the show. In order to have your product details, image and booth number included in the video loop, you must participate in the Pre-Show Product Preview described above.

• “Happenings” at Toy Fair (e.g., media-friendly events)
  A second electronic display will feature a daily calendar of on-site events, celebrity appearances, press conferences or other events. Let us know your schedule ASAP so the PR Team can also include the details in pre-show media pitches, reporter referrals, and more.

• Sponsorship Opportunities
  Though the Press Center is officially a ‘no exhibitor’ zone, promotional options – from coffee breaks to re-charging stations and from branded tote bags to Internet workstations – are available for exhibitors who would like to showcase their brand in front of the media.

• Interview Central
  Credentialed members of the press can reserve space in a semi-private area to conduct interviews with exhibitors or do video stand-ups against an official Toy Fair backdrop … this is the only exception to the “no exhibitors in the Press Center” rule.

Media List

The Toy Fair 2013 Media List is not offered until after the show, however a copy of last year’s media list is available to all Toy Fair 2013 exhibitors. This is a terrific tool to help begin your show outreach. To request your copy, contact TIA's Adrienne Appell.

Toy Fair Press Team … Key Staff Contacts

Toy Fair Press Room Manager

Adrienne Appell
Senior Manager, Public Relations, Toy Industry Association
646-520-4863

Stephanie Meyering
Toy Fair PR Team/Kellen Communications
212.297.2162

Stacy Leistner
VP, Strategic Communications, Toy Industry Association
646-520-4858