LICENSING EXPO AND AMERICAN INTERNATIONAL TOY FAIR ANNOUNCE
LOS ANGELES, California | NEW YORK, New York (September 30, 2013) –
Advanstar Licensing, organizers of Licensing Expo, and the Toy
Industry Association Inc. (TIA), organizers of the American
International Toy Fair, are pleased to announce a new collaboration
to cross-promote attendance at their two complementary trade events in
The American International Toy Fair represents the $22 billion U.S.
toy market. The event features more than 1,100 exhibiting companies and
nearly 25,000 attendees. Licensing Expo, which represents the $230
billion licensing and brand extension market, draws more than 5,000
character, entertainment, art and consumer brands from 420 exhibitors
and more than 15,000 attendees.
Through the newly established alliance, Advanstar Licensing and TIA
will introduce Licensing Expo exhibitors to current and emerging toy
trends, and inform Toy Fair exhibitors of licensing issues and
opportunities in emerging international markets.
“Considering that roughly 30 percent of the three billion toys
and games purchased in the U.S. each year are the result of licensed
partnerships, a collaboration with the largest toy trade show in the
western hemisphere made perfect sense for Licensing Expo,” said
Jessica Blue, vice president of Licensing Expo. “This is going to
bring many benefits to both sets of exhibitors. Our exhibitors can
attend Toy Fair to seek out the latest trends in the market and every
Toy Fair exhibitor could find a potential licensing partner by attending
The new collaboration will also provide cross-promotional
opportunities via direct mail and electronic marketing, editorial
content and co-hosted seminars.
Marian Bossard, Vice President of The American International Toy Fair
added, “TIA is pleased to collaborate with Advanstar in support of
our mutual stakeholders. This allows both groups to elevate awareness of
the inextricable link between toys, youth product and playthings for all
ages, and brand and entertainment properties.”
The American International Toy Fair will take place February 16-19,
2014 at New York City’s Jacob K. Javits Convention Center.
Licensing Expo, which is sponsored by the International Licensing
Industry Merchandisers’ Association, will take place June 17-19,
2014 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
For more information, visit www.licensingexpo.com or www.toyassociation.org
About Licensing Expo
Licensing Expo (www.licensingexpo.com) is the
licensing industry's largest annual event. A trade show for leveraging
properties and brand equity to develop merchandise, Licensing Expo
attracts more than 400 exhibitors representing more than 5,000 brands
and properties in entertainment; sports; fashion and apparel;
publishing; art and design; automotive; animation/anime; home and
housewares; and lifestyle. Exhibitors include Fortune 500 consumer
brands, film studios, publishing houses and other creative agencies.
Attendees from more than 80 countries represent the world's leading
retailers, licensees, manufacturers, distributors and licensing agents.
Licensing Expo is owned and organized by Advanstar Communications, Inc.,
is sponsored by the International Licensing Industry Merchandisers'
Association (LIMA), and is affiliated with License!
Global magazine and Brand Licensing Europe.
About Advanstar Communications, Inc.
Advanstar Communications, Inc. (www.advanstar.com), producer of
Licensing Expo and Brand Licensing Europe, is a leading worldwide media
company providing integrated marketing solutions for fashion, life
sciences and power sports industries. Advanstar serves business
professionals and consumers in these industries with its portfolio of
147 events, 68 publications and directories, 267 electronic products and
web sites, as well as educational and direct marketing products and
services. Market leading brands and a commitment to delivering
innovation, quality products and services enable Advanstar to
“connect our customers with theirs.” Advanstar has
approximately 1,000 employees and currently operates from multiple
offices in North America and Europe.
About The American International Toy
Toy Fair is an annual trade show that is owned and operated by the Toy
Industry Association (TIA), the not-for-profit trade association
representing all businesses involved in creating and bringing toys and
youth entertainment products to kids of all ages. From its origins more
than a century ago, Toy Fair has evolved into the largest toy trade show
in the Western hemisphere, bringing more than 1,000 exhibiting
manufacturers, distributors, importers, and sales agents from more than
100 countries to showcase an estimated 150,000 toy and entertainment
products to the 8,000+ retail outlets in attendance. For more
information about the show, please visit www.ToyFairNY.com. To learn
about the Toy Industry Association, visit www.ToyAssociation.org.
About The Toy Industry Association
Toy Industry Association™, Inc. (TIA) is the not-for-profit trade
association representing all businesses involved in creating and
bringing toys and youth entertainment products to kids of all ages.
TIA’s more than 600 members account for approximately 85% of the
annual U.S. domestic toy market of $22B.*
TIA has a long history of leadership in toy safety, including
responsibility for the development of the first comprehensive toy safety
standard. TIA members and staff continue to work with government
officials, consumer groups and industry leaders on ongoing programs to
ensure safe play.
TIA serves as the industry’s advocate on legislative and trade
issues; enhances the image and growth of the industry by promoting toy
products at its trade shows and events, in the media, and via other
means; and fosters philanthropy to children via theToy Industry
Foundationand its Toy Bank.