Keynote and Speakers Announced for Digital Kids Conference at Toy
Also at Toy Fair...
The Toys, Learning, & Play Summit will be
held at Toy Fair a day prior to the Digital Kids Conference, on February
17, 2014. This Summit will focus on enriching children’s learning
and play experiences with both physical toys and digital media. More info…
November 11, 2013 | Engage Digital has announced
that more than 20 expert speakers will provide their tips and strategies
for creating best-selling digital toys, games and media services at
the 8th Annual
Digital Kids Conference, taking place February 18-19, 2014 alongside
the 111th American
International Toy Fair.
Event organizers have confirmed that Todd Yellin, vice president of
product innovation at Netflix, will deliver the second-day keynote
address. Speaking on the morning of Wednesday, February 19th, Yellin
will talk about “Content That’s Over-the-Top” (OTT),
sharing how streaming devices such as smart TVs, tablets, smart phones,
gaming consoles and set top boxes have redefined how kids consume video
Other speakers and topics confirmed for the two-day conference
- Reinventing a Heritage Brand for Young Digital
Presented by Tony Bordon, head of digital media at Lionel
For the past 113 years, Lionel Trains has manufactured iconic
model trains for hobbyists, collectors and train enthusiasts.
Lionel’s head of digital media will discuss the company’s
move into the digital world and share how Lionel rejuvenated its brand
through the introduction of mobile games and digital content
- Personalized Play: Making Kids the Star of the Show
Presented by Gregg Spiridellis, co-founder and CEO of
JibJab Media Inc. and StoryBots
An in-depth case study of StoryBots will offer attendees a
look inside the company’s highly entertaining,
educationally-themed web and mobile apps for kids ages 3-7. A discussion
on StoryBots’ focus on creating “sanity-saving” apps
designed specifically for parents will also take place.
- “Digital Kids” Live on Stage!
Moderated by Renee Weber, VP of consumer strategy
research at The Marketing Store
Kids will be invited on-stage to discuss their preferences,
purchasing habits and more. With help from the audience, the
participating children will be quizzed on: how many electronic devices
they own; how many YouTube videos they have created; what they value
most in digital games (e.g.: graphics, storyline, platform, etc.); and
- Digital Family Entertainment
Presented by Miles Ludwig, managing director, content
innovation lab, Sesame Workshop (additional speakers to be
An information session that explores whether or not it is
possible to digitally connect with families who crave human interaction.
Speakers will discuss the differences between parallel and cooperative /
Additional topics and speakers will be available on DigitalKidsCon.com in the coming weeks.
Toy Fair 2014 will be held at the Jacob K. Javits Convention Center
from Sunday, February 16 to Wednesday, February 19; the Digital Kids
Conference will overlap with Toy Fair on Tuesday and Wednesday, February
18-19. All TIA members will receive reduced rates to attend the
conference; Digital Kids attendees will receive access to the Toy Fair
The Digital Kids Conference will be one of several enriching
educational events available to Toy Fair’s 30,000 attendees. For
more information about the largest toy trade show in the Western
Hemisphere, visit www.ToyFairNY.com.