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Keynote and Speakers Announced for Digital Kids Conference at Toy Fair

Also at Toy Fair...
The Toys, Learning, & Play Summit will be held at Toy Fair a day prior to the Digital Kids Conference, on February 17, 2014. This Summit will focus on enriching children’s learning and play experiences with both physical toys and digital media. More info…

November 11, 2013 |  Engage Digital has announced that more than 20 expert speakers will provide their tips and strategies for creating best-selling digital toys, games and media services at the 8th Annual Digital Kids Conference, taking place February 18-19, 2014 alongside the 111th American International Toy Fair.

Event organizers have confirmed that Todd Yellin, vice president of product innovation at Netflix, will deliver the second-day keynote address. Speaking on the morning of Wednesday, February 19th, Yellin will talk about “Content That’s Over-the-Top” (OTT), sharing how streaming devices such as smart TVs, tablets, smart phones, gaming consoles and set top boxes have redefined how kids consume video entertainment.

Other speakers and topics confirmed for the two-day conference include:

  • Reinventing a Heritage Brand for Young Digital Consumers
    Presented by Tony Bordon, head of digital media at Lionel Trains
    For the past 113 years, Lionel Trains has manufactured iconic model trains for hobbyists, collectors and train enthusiasts. Lionel’s head of digital media will discuss the company’s move into the digital world and share how Lionel rejuvenated its brand through the introduction of mobile games and digital content aggregation. 

  • Personalized Play: Making Kids the Star of the Show
    Presented by Gregg Spiridellis, co-founder and CEO of JibJab Media Inc. and StoryBots
    An in-depth case study of StoryBots will offer attendees a look inside the company’s highly entertaining, educationally-themed web and mobile apps for kids ages 3-7. A discussion on StoryBots’ focus on creating “sanity-saving” apps designed specifically for parents will also take place.

  • “Digital Kids” Live on Stage!
    Moderated by Renee Weber, VP of consumer strategy research at The Marketing Store
    Kids will be invited on-stage to discuss their preferences, purchasing habits and more. With help from the audience, the participating children will be quizzed on: how many electronic devices they own; how many YouTube videos they have created; what they value most in digital games (e.g.: graphics, storyline, platform, etc.); and more. 

  • Digital Family Entertainment
    Presented by Miles Ludwig, managing director, content innovation lab, Sesame Workshop (additional speakers to be announced)
    An information session that explores whether or not it is possible to digitally connect with families who crave human interaction. Speakers will discuss the differences between parallel and cooperative / social play.

Additional topics and speakers will be available on DigitalKidsCon.com in the coming weeks.

Toy Fair 2014 will be held at the Jacob K. Javits Convention Center from Sunday, February 16 to Wednesday, February 19; the Digital Kids Conference will overlap with Toy Fair on Tuesday and Wednesday, February 18-19. All TIA members will receive reduced rates to attend the conference; Digital Kids attendees will receive access to the Toy Fair floor. 

The Digital Kids Conference will be one of several enriching educational events available to Toy Fair’s 30,000 attendees. For more information about the largest toy trade show in the Western Hemisphere, visit www.ToyFairNY.com.


 
 

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