Each year, close to 1,000 global media representatives flock to Toy Fair to report on the hottest trends, toys and playthings found at the largest toy trade show in the Western hemisphere.

Toy Industry Association (TIA), which owns and operates Toy Fair, is committed to providing a positive experience for all media representatives who plan to cover the show – either on-site or remotely. 

>>>>> VISIT THE ONLINE PRESS ROOM <<<<<

Who Qualifies

Journalists, editors, bloggers, correspondents, producers, and photographers/camera crews must apply annually to receive updated media credentials and pre-register for Toy Fair.

Media Guidelines

Our media guidlines will provide you with all you need to know about registering for the show, TIA's on-site Press Center, show floor press protocol and more.

Just for Bloggers

Seasoned bloggers who have been to Toy Fair share their tips for covering the show.

Online Press Room

The official Toy Fair Online Press Room is the primary destination for journalists to source exhibitor news before, during and after the event.