How do I pre-register as a member of the media for Toy Fair?

Writers, reporters, bloggers*, correspondents, editors, producers, and photographers/camera crews may register for media credentials at Toy Fair.  All requests are subject to show management approval.

Pre-registration and credentialing will expedite media check-in at the Toy Fair Press Center.

Media Credentials

All media must be 18 years of age or older to access the show floor.

First time attendees and on-site registrants must submit at least two of the following:

  • Copy of business card showing name, company name and relevant editorial title 
  • Police-issued press card 
  • Current publication masthead or editorial page listing your name and editorial title 
  • Printed copy of recent bylined article (print or online) or blog post* indicating that you are a staff editor, writer, reporter or regular contributor 
  • Letter on company stationery that identifies you and your editorial position at the media outlet
  • Verifiable letter of assignment from a bona fide media outlet (for freelance writers, reporters or photographers)

*Blogs must reflect current toy industry and/or related news.  New posts must be created on a weekly basis or greater frequency.  Blog traffic must exceed a minimum of 500 unique visits a month.

NOTE: Effective immediately, media representatives who cannot present the documents above and do not qualify will be denied entry to the show.  Prior admission does not guarantee entry.
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How do I get my badge for access to the show floor?

Press badges are not mailed prior to the show. All members of the media, whether they pre-register online or register on-site, must pick up their Press badges at the Toy Fair Press Center, located on the Lower Level of the Javits Center at the Special Events Hall (1D).

This will be the only Press Center location for the show.

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Can I bring my child(ren) to Toy Fair? What about child reporters?

No children under the age of 18 are admitted to the Toy Fair show floor – this includes children of all show participants (media, exhibitors, buyers, trade guests, etc.).  

Child reporters under the age of 18 are not permitted on the show floor.

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Is contact information available pre-show so that I can book appointments In advance?

Yes. Use the Exhibitor Search tool to search by product category, keyword, company name, exhibit location, state or country.

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Is there any information about new products that I can access before the show?

Yes, the Toy Fair Online Press Room provides the media with online access to participating exhibitors' press information, including new product press releases, press kits, photos, product sheets, company news and backgrounders and more.

Traditional paper press kits will no longer be displayed in the Press Center, though they are permitted at exhibitor booths.

Please be reminded that it is against Toy Fair guidelines for registered members of the media to actively solicit free samples from exhibitors; however, there are no restrictions on samples that are offered by the exhibitor. 

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Can I take photos and/or videotape the exhibits at Toy Fair?

Media representatives must ask permission of exhibitors before taking any still photos or videotaping in the exhibitors' booth or showroom. For more information, read the Toy Fair Media Guidelines.

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I represent a television outlet. How can I arrange to do a live broadcast from Toy Fair?

Producers at television outlets who would like to do a live broadcast at the Javits Center must contact TIA's Adrienne Appell or the Toy Fair PR agency to pre-arrange access and logistical information. TIA cannot assist with live broadcasts at showroom locations.

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