Make a Big Deal Out of Your Brand at Toy Fair 2013
Stand out as an industry leader among 1,100+ exhibitors at Toy Fair
2013 with high-impact advertising and promotional opportunities to help
you initiate a year’s worth of business in just four days. Buyers
from over 50 distribution channels including mass merchandisers, toy and
hobby stores, drug stores, department stores, grocery chains, TV
shopping networks, outdoor retailers, amusement parks, warehouse clubs,
gift shops, museum stores and more come to Toy Fair looking for a
innovative products not found elsewhere. Set yourself apart from the
competition and communicate with decision-makers looking for
what’s new and what’s hot. Increase your visibility for
greater show success!
For information about all available promotional and advertising
opportunities, contact Laura
Mangiaracina at 646-454-5589.
Print Advertising | Online Sponsorship | Signage | On-site
Sponsorships | Specialty
Areas | Events
Toy Fair Times
Toy Fair Times is the only official news and
information publication of Toy Fair 2013. A total of 35,000 copies will
be printed with 25,000 mailed during the first week of January to all
registered attendees including retailers, major licensing companies,
mass merchandisers, distributors and the global toy industry press.
Another 10,000 copies will be distributed on-site at Toy Fair. Full,
half and quarter page 4-color ads are available in the tabloid-size
publication. The ad reservation deadline is Friday, November 30,
Toy Fair Exhibitor Locator Guide
The Toy Fair Exhibitor Locator Guide, the only
printed listing of exhibitors at Toy Fair 2013, provides an
uncompromised value for advertising. The Locator Guide includes
everything attendees need to navigate Toy Fair including a complete show
schedule, a floor plan and comprehensive show details and information.
The four-color publication is sized at 8.5” x 11”. Full
bleed ads are available. The ad reservation deadline is Monday, January
14, 2013, and based on availability.
|Printed Floor Plan Map – Exclusive
Help attendees find their way around the show and, most
importantly, to YOUR booth with an exclusive sponsorship of the Printed
Floor Plan Map. In response to the needs of our attendees, this
attractive, double-sided map is an extremely valuable tool for all who
attend Toy Fair. Your company and brand will be the exclusive sponsor
with panel ads, a floor plan logo, call-out in the exhibitor list and a
complimentary logo in the Exhibitor Locator Guide, the only printed
alphabetical directory of exhibitors with Booth Numbers and contact
Attendee Online Registration Web
Banner and Confirmation Emails - Exclusive
99% of Toy Fair
attendees register online. Be the ONLY exhibitor they see when they do!
Your company name with a direct link to your website will appear on Toy
Fair’s online registration homepage as well as every show
confirmation emailed to attendees who register online. Attendee
registration is open! Secure this high-impact sponsorship NOW for
|Toy Fair Mobile – Exclusive
Put your brand in the hands of Toy Fair attendees –
literally! With Toy Fair Mobile, attendees have the opportunity to view
the interactive floor plan, search for an exhibitor and booth, view the
event schedule and much more. You have the opportunity to enhance your
listing and showcase your products making it easier for attendees to
learn about your company and direct them straight to your booth. Stand
out from the competition with one of the many enhancement packages
available. The App will be available for download in advance of the
show for iPhone, Android and Blackberry users.
|Lanyards – SOLD
Keep your company name and logo top-of-mind and be at eye
level of all Toy Fair attendees. These lanyards are given to all
registered Buyers and are a great way to see your brand everywhere.
|Official Buyer Show Tote –
When you sponsor the official Toy Fair Buyer Show Tote Bag, registered
Buyers carry your name and marketing message wherever they go. Take
advantage of this targeted distribution and get in the hands of all
registered Buyers who visit Toy Fair.
|Official Buyer Show Tote Bag Inserts /
Get your giveaway in the hands of Buyers as soon
as they walk in the door. Insert a specialty item such as a pen, flash
drive or water bottle into the Official Buyer Show Tote and get noticed
right away. Note – promo only available if Official Buyer Show
Tote Bag is sponsored.
|Official Show Bag – SOLD
Toy Fair attendees accumulate a lot of product info and
giveaways over the course of four days. Why not give them the bag to
carry it home. The Official Show Bag is placed on self-serve racks
throughout the registration areas offering wide distribution.
alive! Breathe life into your presence at Toy Fair by having your
“walking advertisement” or “living banner” in
all of the Javits public areas. It’s sure to create a buzz for
your products, characters or properties. Create a photo opportunity and
entertain attendees while reaching your target audience and making a
lasting impression. Guidelines and restrictions apply.
Spotlight Product Showcase
Show off your product in these exclusive, dynamic showcases
located at the front entrances of Toy Fair. Designed to attract
attendees directly to your product, these showcases garner maximum
visibility in high-traffic locations.
Information Booth Displays
attendees always need extra help navigating the show floor. With over
360,000 square feet to explore why not lend them a helping hand AND
increase your exposure by sponsoring the NEW Information Booths
strategically placed throughout the show. Each booth includes an
attractive showcase perfect to highlight your product. Plus, sponsors
have the opportunity to outfit the booth attendant with branded
“Ask Me” Information Guides
Information guides are stationed throughout the Javits Center during Toy
Fair and are a valuable resource for attendees. Attract attention by
dressing these guides in your clothing or other branded merchandise.
larger-than-life promotional display in the front lobby of the Javits
Center and guarantee that all Toy Fair attendees see you! This is a
proven booth traffic and sales generator that you don’t want to
miss out on. Limited space is available in select areas of the Javits
|Food Court Table Topics
center of everyone’s conversation when you host tables throughout
the food services areas at the Javits Center. This delicious sponsorship
opportunity allows you to place customized table decals on 150
lunch/snack bar tables in the food court on Level 1 of the Javits
Center. Mix and match as much as you want — a variety of options
for this sponsorship are available.
Napkins – Exclusive
company logo or marketing message on the cups and napkins available at
all Javits Center food concessions and you will surely have everyone
eating out of your hands. Starbucks location excluded.
|Recycle Bins – Exclusive
Be earth-friendly at Toy Fair. Provide bins with your company
branding for visitors to recycle their cans and bottles. Going green and
helping the planet is definitely good for business. Bins are located
throughout the Javits Center.
|Coat Check – Exclusive
Winter in New York means that every attendee will need to
check a coat before they hit the trade show floor. Warm them up to the
opportunity of visiting your booth with a sponsorship entitling your
company to brand coat check tickets at 3 locations.
|Official Toy Fair Hotel Offerings
Thousands of rooms in hotels around New York City will be a
home away from home for Toy Fair attendees. When you purchase a
sponsorship in a guest's hotel room in the Top 10 Toy Fair hotels, you
are literally seen every day and night during the show. Let attendees
begin and end their day with your company’s branding in their
hand…and mind! Choose from key cards, daily room drops,
turn down service and remote control sleeves to propel your
business from the show floor to sleeping rooms.
“Boulevard” Recharging Lounge
– Level 3 Exhibit Hall
Give buyers the opportunity
to recharge their brains and their batteries! Toy Fair’s NEW
“Boulevard” Recharging Lounge sponsorship features both
attractive seating and all the necessary plug-ins to keep
attendees’ mobile devices charged up throughout the show.
These inviting lounges will be placed along the center aisle of the
Level 3 exhibit hall (the Boulevard) and will be outfitted with a
variety of chargers that fit all types of devices along with several
outlets for those who brought their own. Buyers will thank you for
giving them a place to rest, recharge and regroup.
|Buyers' Lounge – Exclusive
With approximately 360,000 square feet to explore, thousands
of Buyers and retailers from the U.S. and around the world will consider
this lounge their off-the-floor oasis and a place to recharge, regroup
and remember who made it possible. TIA will provide welcome signage to
include sponsor’s name and logo.
|TIA and LIMA Members-Only Business Center and
Lounge – Exclusive
When you sponsor the TIA &
LIMA Members-Only Business Center and Lounge, you are providing an
office away from the office and making it easier for TIA Members and
LIMA Members to conduct their business while at the show. They will
surely remember who made their lives easier. TIA will provide welcome
signage to include sponsor's name and logo.
|International Reception – Exclusive
The networking does not stop when the show closes! Get your
brand in front of international buyers at this exclusive,
invitation-only event. Meet and greet international buyers in a relaxed
atmosphere. Sponsor is welcome to invite up to 5 guests in addition to
staff and will be recognized in opening remarks by TIA Leadership.
|Press Center Offerings
is a media magnet! More than 1,000 global media representatives attend
Toy Fair and use the Press Center throughout the show to meet, write,
interview and work their media magic. A variety of options are available
for your company branding to appear throughout the Press Center and on
items like the Official Press Tote Bags, Lanyards, Technology and more!
If your strategy is to maximize media exposure, then this is the place
|Staged Event – Exclusive per
Have you ever been walking through the mall and all of a sudden were in
the middle of a flash mob dance? It was probably pretty exhilarating to
see a performance like that evolve around you. Well, why not create that
same exhilaration at Toy Fair and WOW the attendees. You now have the
opportunity to put on a show in high-traffic locations during peak
hours. All events are subject to approval by Show Management and the
|Toy Fair Recess
Take a lunch break and join us at Toy Fair Recess held daily in the
Javits Center Food Court. Sponsor one day or all four days of recess and
help attendees find their inner child with rousing games of Simon Says,
Freeze Dance, 4-Squares and Hot Potato with your name attached to the
|Food Truck — Exclusive
You know the phrase “a way to a man’s heart is through his
stomach”? In most cases, it’s true. Same goes for Toy Fair
attendees! Park your branded food truck outside the Javits Center and
see the Buyers swarm. Sponsor is required to provide truck and work with
the on-site caterer, Centerplate, for all food orders.
|Toy Fair TV
Air your commercial on all 70 televisions in Javits Center common areas
during show hours on all four show days. Both 30- and 15-second
commercials are available to attract Buyers to your product and your
booth. And to make an even bigger splash, a text graphic on the Javits
Center Jumbo Tron announcing your company and booth number is included
with this sponsorship.
Don’t see something you like? Contact Laura Mangiaracina
today to customize your promotional opportunity and stand out among the
crowd at Toy Fair 2013.