TIA | Promotional Opportunities

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Promotional Opportunities

Make a Big Deal Out of Your Brand at Toy Fair 2013

Stand out as an industry leader among 1,100+ exhibitors at Toy Fair 2013 with high-impact advertising and promotional opportunities to help you initiate a year’s worth of business in just four days. Buyers from over 50 distribution channels including mass merchandisers, toy and hobby stores, drug stores, department stores, grocery chains, TV shopping networks, outdoor retailers, amusement parks, warehouse clubs, gift shops, museum stores and more come to Toy Fair looking for a innovative products not found elsewhere. Set yourself apart from the competition and communicate with decision-makers looking for what’s new and what’s hot. Increase your visibility for greater show success!

For information about all available promotional and advertising opportunities, contact Laura Mangiaracina at 646-454-5589.

Print Advertising

Toy Fair Times
Toy Fair Times is the only official news and information publication of Toy Fair 2013. A total of 35,000 copies will be printed with 25,000 mailed during the first week of January to all registered attendees including retailers, major licensing companies, mass merchandisers, distributors and the global toy industry press. Another 10,000 copies will be distributed on-site at Toy Fair. Full, half and quarter page 4-color ads are available in the tabloid-size publication. The ad reservation deadline is Friday, November 30, 2012.

Toy Fair Exhibitor Locator Guide
The Toy Fair Exhibitor Locator Guide, the only printed listing of exhibitors at Toy Fair 2013, provides an uncompromised value for advertising. The Locator Guide includes everything attendees need to navigate Toy Fair including a complete show schedule, a floor plan and comprehensive show details and information. The four-color publication is sized at 8.5” x 11”. Full bleed ads are available. The ad reservation deadline is Monday, January 14, 2013, and based on availability.

Printed Floor Plan Map – Exclusive
Help attendees find their way around the show and, most importantly, to YOUR booth with an exclusive sponsorship of the Printed Floor Plan Map. In response to the needs of our attendees, this attractive, double-sided map is an extremely valuable tool for all who attend Toy Fair. Your company and brand will be the exclusive sponsor with panel ads, a floor plan logo, call-out in the exhibitor list and a complimentary logo in the Exhibitor Locator Guide, the only printed alphabetical directory of exhibitors with Booth Numbers and contact phone numbers

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Online Sponsorship

Attendee Online Registration Web Banner and Confirmation Emails - Exclusive
99% of Toy Fair attendees register online. Be the ONLY exhibitor they see when they do! Your company name with a direct link to your website will appear on Toy Fair’s online registration homepage as well as every show confirmation emailed to attendees who register online. Attendee registration is open! Secure this high-impact sponsorship NOW for maximum value.

Toy Fair Mobile – Exclusive
Put your brand in the hands of Toy Fair attendees – literally! With Toy Fair Mobile, attendees have the opportunity to view the interactive floor plan, search for an exhibitor and booth, view the event schedule and much more. You have the opportunity to enhance your listing and showcase your products making it easier for attendees to learn about your company and direct them straight to your booth. Stand out from the competition with one of the many enhancement packages available. The App will be available for download in advance of the show for iPhone, Android and Blackberry users.

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Signage

Product Zones Aisle Signs Toy Fair’s Product Zones provide Buyers a focused shopping experience and offer Exhibitors a great opportunity to be in the right place on the show floor. Be your category leader and sponsor your Product Zone Aisle Sign.
Power Banners Announce your brand, product or new property in a BIG way by hanging your message from the rafters! Banners are strategically placed in high-traffic locations and are instantly visible from all registration areas. There are a variety of sizes and locations available to make a powerful impact. Limited space is available in select areas of the Javits Center.
Decals: Doors and Floors Make a first impression by adhering your company’s brand and booth location directly to the doors, floors and/or windows of the Javits Center. Let every Buyer know who and where you are as soon as they arrive at the show. A variety of decal options are available.
Cardboard Character Cut-outs Can’t be everywhere? Place your character in front of every attendee at the show with these economical cut-outs. Multiple locations are available.
Stair Graphics – SOLD Step up your marketing! Be the first name Buyers see upon arrival, and remain top-of-mind as they continuously move between exhibit levels. This area includes the stairs and handrails leading from the North Concourse (taxi and shuttle bus drop-off points) to the Crystal Place.
Escalator and Staircase Glass Panels Promote your company on all levels at Toy Fair! Place your company’s logo and booth number on decals adhered to the many sets of staircase and escalator panels throughout the Javits Center.
Shuttle Bus Route Wrap your arms around thousands of potential customers with shuttle bus “custom wraps”. You will be the talk of the town as your Toy Fair bus shuttles show participants between midtown hotels and the Javits Convention Center during AM and PM hours on all four days of the show. Bus advertising in New York City delivers a truly dominant competitive advantage. Get creative and customize the sponsorship of your bus with on-board giveaways, signage and a video to welcome attendees to Toy Fair. Your company logo will appear prominently on the route and directional signage for the shuttle bus and you have the opportunity to choose the bus route you want.
Indoor Column Wraps Located in prime, high-traffic locations, the Indoor Column Wraps are a great way to get noticed by Buyers as they ride the escalator down to Level 1 Exhibit Halls. Wrap your brand on one of three available locations sure to make a BIG impact.
Outdoor Column Wraps Wrap your brand around an outdoor column and get noticed by Buyers as soon as they pull up to the show. Four concrete columns are available outside Hall 1C on the Javits Center’s inner roadway.

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On-site Sponsorships

Lanyards – SOLD Keep your company name and logo top-of-mind and be at eye level of all Toy Fair attendees. These lanyards are given to all registered Buyers and are a great way to see your brand everywhere.
Official Buyer Show Tote – Exclusive When you sponsor the official Toy Fair Buyer Show Tote Bag, registered Buyers carry your name and marketing message wherever they go. Take advantage of this targeted distribution and get in the hands of all registered Buyers who visit Toy Fair.
Official Buyer Show Tote Bag Inserts / Giveaways Get your giveaway in the hands of Buyers as soon as they walk in the door. Insert a specialty item such as a pen, flash drive or water bottle into the Official Buyer Show Tote and get noticed right away. Note – promo only available if Official Buyer Show Tote Bag is sponsored.
Official Show Bag – SOLD Toy Fair attendees accumulate a lot of product info and giveaways over the course of four days. Why not give them the bag to carry it home. The Official Show Bag is placed on self-serve racks throughout the registration areas offering wide distribution.
Costumed Characters It’s alive! Breathe life into your presence at Toy Fair by having your “walking advertisement” or “living banner” in all of the Javits public areas. It’s sure to create a buzz for your products, characters or properties. Create a photo opportunity and entertain attendees while reaching your target audience and making a lasting impression. Guidelines and restrictions apply.
Spotlight Product Showcase Show off your product in these exclusive, dynamic showcases located at the front entrances of Toy Fair. Designed to attract attendees directly to your product, these showcases garner maximum visibility in high-traffic locations.
Information Booth Displays Toy Fair attendees always need extra help navigating the show floor. With over 360,000 square feet to explore why not lend them a helping hand AND increase your exposure by sponsoring the NEW Information Booths strategically placed throughout the show. Each booth includes an attractive showcase perfect to highlight your product. Plus, sponsors have the opportunity to outfit the booth attendant with branded clothing.
“Ask Me” Information Guides – Exclusive Information guides are stationed throughout the Javits Center during Toy Fair and are a valuable resource for attendees. Attract attention by dressing these guides in your clothing or other branded merchandise.
Landmark Displays Drop a larger-than-life promotional display in the front lobby of the Javits Center and guarantee that all Toy Fair attendees see you! This is a proven booth traffic and sales generator that you don’t want to miss out on. Limited space is available in select areas of the Javits Center.
Food Court Table Topics Be the center of everyone’s conversation when you host tables throughout the food services areas at the Javits Center. This delicious sponsorship opportunity allows you to place customized table decals on 150 lunch/snack bar tables in the food court on Level 1 of the Javits Center. Mix and match as much as you want — a variety of options for this sponsorship are available.
Cups and Napkins – Exclusive Put your company logo or marketing message on the cups and napkins available at all Javits Center food concessions and you will surely have everyone eating out of your hands. Starbucks location excluded.
Recycle Bins – Exclusive Be earth-friendly at Toy Fair. Provide bins with your company branding for visitors to recycle their cans and bottles. Going green and helping the planet is definitely good for business. Bins are located throughout the Javits Center.
Coat Check – Exclusive Winter in New York means that every attendee will need to check a coat before they hit the trade show floor. Warm them up to the opportunity of visiting your booth with a sponsorship entitling your company to brand coat check tickets at 3 locations.
Official Toy Fair Hotel Offerings Thousands of rooms in hotels around New York City will be a home away from home for Toy Fair attendees. When you purchase a sponsorship in a guest's hotel room in the Top 10 Toy Fair hotels, you are literally seen every day and night during the show. Let attendees begin and end their day with your company’s branding in their hand…and mind! Choose from key cards, daily room drops, turn down service and remote control sleeves to propel your business from the show floor to sleeping rooms.
“Boulevard” Recharging Lounge – Level 3 Exhibit Hall Give buyers the opportunity to recharge their brains and their batteries! Toy Fair’s NEW “Boulevard” Recharging Lounge sponsorship features both attractive seating and all the necessary plug-ins to keep attendees’ mobile devices charged up throughout the show. These inviting lounges will be placed along the center aisle of the Level 3 exhibit hall (the Boulevard) and will be outfitted with a variety of chargers that fit all types of devices along with several outlets for those who brought their own. Buyers will thank you for giving them a place to rest, recharge and regroup.

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Specialty Areas

Buyers' Lounge – Exclusive With approximately 360,000 square feet to explore, thousands of Buyers and retailers from the U.S. and around the world will consider this lounge their off-the-floor oasis and a place to recharge, regroup and remember who made it possible. TIA will provide welcome signage to include sponsor’s name and logo.
TIA and LIMA Members-Only Business Center and Lounge – Exclusive When you sponsor the TIA & LIMA Members-Only Business Center and Lounge, you are providing an office away from the office and making it easier for TIA Members and LIMA Members to conduct their business while at the show. They will surely remember who made their lives easier. TIA will provide welcome signage to include sponsor's name and logo.
International Reception – Exclusive The networking does not stop when the show closes! Get your brand in front of international buyers at this exclusive, invitation-only event. Meet and greet international buyers in a relaxed atmosphere. Sponsor is welcome to invite up to 5 guests in addition to staff and will be recognized in opening remarks by TIA Leadership.
Press Center Offerings Toy Fair is a media magnet! More than 1,000 global media representatives attend Toy Fair and use the Press Center throughout the show to meet, write, interview and work their media magic. A variety of options are available for your company branding to appear throughout the Press Center and on items like the Official Press Tote Bags, Lanyards, Technology and more! If your strategy is to maximize media exposure, then this is the place for you!

Events

Staged Event – Exclusive per Day Have you ever been walking through the mall and all of a sudden were in the middle of a flash mob dance? It was probably pretty exhilarating to see a performance like that evolve around you. Well, why not create that same exhilaration at Toy Fair and WOW the attendees. You now have the opportunity to put on a show in high-traffic locations during peak hours. All events are subject to approval by Show Management and the Javits Center.
Toy Fair Recess Take a lunch break and join us at Toy Fair Recess held daily in the Javits Center Food Court. Sponsor one day or all four days of recess and help attendees find their inner child with rousing games of Simon Says, Freeze Dance, 4-Squares and Hot Potato with your name attached to the fun.
Food Truck — Exclusive You know the phrase “a way to a man’s heart is through his stomach”? In most cases, it’s true. Same goes for Toy Fair attendees! Park your branded food truck outside the Javits Center and see the Buyers swarm. Sponsor is required to provide truck and work with the on-site caterer, Centerplate, for all food orders.
Toy Fair TV Air your commercial on all 70 televisions in Javits Center common areas during show hours on all four show days. Both 30- and 15-second commercials are available to attract Buyers to your product and your booth. And to make an even bigger splash, a text graphic on the Javits Center Jumbo Tron announcing your company and booth number is included with this sponsorship.

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Don’t see something you like? Contact Laura Mangiaracina today to customize your promotional opportunity and stand out among the crowd at Toy Fair 2013.

Contact your Toy Fair Account Exectuives