Make a Big Deal Out of Your Brand at Toy Fair 2014
Stand out above the competition and drive sales at Toy Fair 2014 with
high-impact advertising and promotional opportunities to help you do a
year’s worth of business in just four days. Buyers
from over 50 distribution channels including mass merchandisers, toy
hobby stores, drug stores, department stores, grocery chains, TV
shopping networks, outdoor retailers, amusement parks, warehouse
gift shops, museum stores and more come to Toy Fair looking for a
innovative products not found elsewhere. Set yourself apart from the
competition and communicate with decision-makers looking for
what’s new and what’s hot. Increase your visibility for
greater show success!
For information about all available promotional and advertising
opportunities, contact Laura
Mangiaracina at 646-454-5589.
Print Advertising | Online Sponsorship | Signage | On-site
Sponsorships | Specialty
Areas | Events
Toy Fair Times
Toy Fair Times is the only official news and
information publication of Toy Fair 2014. A total of 35,000 copies will
be printed with 25,000 mailed during the first week of January to all
registered attendees including retailers, major licensing companies,
mass merchandisers, distributors and the global toy industry press.
Another 10,000 copies will be distributed on-site at Toy Fair. Full,
half and quarter page 4-color ads are available in the tabloid-size
publication. The ad reservation deadline is Monday, December 2,
Toy Fair Exhibitor Locator Guide
The Toy Fair Exhibitor Locator Guide is the
only printed listing of exhibitors at Toy Fair 2014 and provides an
uncompromised value for advertising. The Locator Guide includes
everything attendees need to navigate Toy Fair including a complete show
schedule, a floor plan and comprehensive show details and information.
The 4-color publication is sized at 8.5” x 11” and full
bleed ads are available. The ad reservation deadline is Monday, January
|Printed Floor Plan Map – Exclusive
Help attendees find their way around the show and, most
importantly, to YOUR booth with an exclusive sponsorship of the
Floor Plan Map. In response to the needs of our attendees, this
attractive, double-sided map is an extremely valuable tool for all
attend Toy Fair. Your company and brand will be the exclusive
with panel ads, a floor plan logo, call-out in the exhibitor list
complimentary logo in the Exhibitor Locator Guide, the only printed
alphabetical directory of exhibitors with booth numbers and contact
Attendee Online Registration Web
Banner and Confirmation Emails - Exclusive
99% of Toy
Fair attendees register online. Be the ONLY exhibitor they see when they
do! Your company name with a direct link to your website will appear on
Toy Fair’s online registration homepage as well as in every show
confirmation emailed to attendees who register online. Attendee
registration opens October 2013 so the sooner you secure this
high-impact sponsorship, the greater the value!
|Toy Fair Mobile
Put your brand in the hands of Toy Fair attendees – literally!
Toy Fair Mobile, attendees have the opportunity to view the interactive
floor plan, search for an exhibitor and booth, view the event schedule
and much more. The app will be available for download for iPhone,
Android and Blackberry users. Increase your show presence with one
of the many mobile app sponsorship options.
Keep your company name and logo top-of-mind and be at eye
level of all Toy Fair attendees. These lanyards are given to all
registered Buyers and are a great way to see your brand
Exhibitor Lanyards – Exclusive
Interested in reaching the exhibitors at Toy Fair? See
your company name on the lanyards distributed to all exhibitors at the
show with this exclusive sponsorship.
|Official Buyer Show Tote –
When you sponsor the official Buyer Show Tote Bag at Toy Fair,
registered Buyers carry your name and marketing message wherever they
go. Take advantage of this targeted distribution and get in the hands of
all registered Buyers who visit the show.
|Official Buyer Show Tote Bag Inserts /
Get your giveaway in the hands of Buyers as soon as they walk
in the door. Insert a specialty item such as a pen, flash drive or water
bottle into the Official Buyer Show Tote and get noticed right away.
Note – promo only available if Official Buyer Show Tote Bag is
sponsored. Maximum of 5 available.
|Official Show Bag – SOLD
Toy Fair attendees accumulate a lot of product info and
giveaways over the course of four days. Why not give them the bag to
carry it home. The Official Show Bag is placed on self-serve racks
throughout the registration areas offering wide distribution.
Registration Pens –
Put your company logo, web address or booth number on the pens
used by thousands of Toy Fair attendees at all registration locations
during the show. This exclusive sponsorship gives you the
opportunity to be front and center as attendees make their way into Toy
Fair 2014 to see YOU!
alive! Breathe life into your presence at Toy Fair by having your
“walking advertisement” or “living banner” in
all Javits Center public areas. It’s sure to create a buzz for
your products, characters or properties. Create a photo opportunity and
entertain attendees while reaching your target audience and making a
lasting impression. Guidelines and restrictions apply.
Spotlight Product Showcase
Show off your product in these exclusive, dynamic showcases
located at the front entrances of Toy Fair. Designed to attract
attendees directly to your product, these showcases garner maximum
visibility in high-traffic locations.
Hand Sanitizer Billboards -
Show Toy Fair 2014 attendees that you care with an exclusive
sponsorship of the Hand Sanitizer Billboards. Placed in high
traffic locations, the 10 self-standing units are customizable to show
off your brand and drive traffic to your booth.
Toy Fair attendees always need extra help to navigate the
floor making the Toy Fair Information Centers a hub of activity.
Personnel will be on hand to assist attendees with questions while
distributing the Exhibitor Locator Guide and Printed Map.
includes the opportunity for your logo to be incorporated into the
design of the structure and to highlight product in the attached
“Boulevard” Product Showcase
Grab the attention of over 25,000 Toy Fair attendees by showing
off your product(s) in this new, unique display case located right on
the show floor guaranteeing maximum visibility by all who attend.
Your brand will absolutely stand out when it is prominently
displayed along the main “Boulevard” aisles of the Level 3
and Level 1 exhibit halls for ALL to see, admire and want to put on
their shelves. Give buyers the opportunity to see your newest products
or your timeless classics in one of these unique display cases
strategically placed on the show floor to give your brand extended
visibility in the busy main aisles.
“Ask Me” Information Guides
Information guides stationed throughout the Javits Center during Toy
Fair are a valuable resource for attendees. Attract attention by
dressing these guides in your company-branded clothing or other
Drop a larger-than-life promotional display in the front lobby
of the Javits Center and guarantee that all Toy Fair attendees see you!
This is a proven booth traffic and sales generator so don’t miss
out. Limited space is available in select areas of the Javits
|Food Court Table Topics
center of everyone’s conversation when you host tables throughout
the food service areas at the Javits Center. This delicious sponsorship
opportunity allows you to place customized table decals on 150
lunch/snack bar tables in the food court on Level 1. Mix and match as
much as you want – a variety of options for this sponsorship is
Napkins – Exclusive
company logo or marketing message on the cups and napkins available at
all Javits Center food concessions and you will surely have everyone
eating out of your hands. Starbucks locations excluded.
|Recycle Bins – Exclusive
Be earth-friendly at Toy Fair. Provide bins with your company
branding for visitors to recycle their cans and bottles. Going green and
helping the planet is definitely good for business. Bins are located
throughout the Javits Center.
|Coat Check – Exclusive
Winter in New York means that every attendee will need to
check a coat before they hit the trade show floor. Warm them up to the
opportunity of visiting your booth with a sponsorship entitling your
company to brand coat check tickets at 3 locations.
|Official Toy Fair Hotel Offerings
Thousands of rooms in hotels around New York City will be a
home away from home for Toy Fair attendees. When you purchase an
sponsorship at the Top 10 Toy Fair hotels, your brand is literally
every day and night throughout the show. Let attendees begin and end
their day with your company’s branding in their hand…and mind!
Choose from key cards, daily room drops and
turn down service to propel your business from the show floor
to sleeping rooms.
Generate interest with attendees as they charge their devices with an
attractive Recharging Station sponsorship. Outfitted with a
variety of chargers that fit all types of devices, these
customizable displays allow you to highlight your brand with a full
vinyl wrap and attract attention on a 17” LCD screen. The
best part – YOU choose where the station is placed!
“Boulevard” Recharging Lounge
Give Buyers the opportunity to recharge their brains and their
batteries! Toy Fair’s NEW “Boulevard” Recharging
Lounge sponsorship features both attractive seating and all the
necessary plug-ins to keep attendees’ mobile devices charged up
throughout the show. These inviting lounges placed along the center
aisle of both Level 1 and Level 3 exhibit halls will be outfitted with a
variety of chargers that fit all types of devices along with several
outlets for those who brought their own. Buyers will thank you for
giving them a place to rest, regroup and recharge.
|Buyers’ Lounge & International
Business Center — Exclusive
With more than 375,000 square feet to
explore, thousands of Buyers and retailers from the U.S. and around the
world will consider this lounge their off-the-floor oasis and a place to
renew, refresh and remember who made it possible. TIA will provide
welcome signage to include sponsor’s name and logo.
|TIA & LIMA Member Business Center —
When you sponsor the TIA & LIMA Member Business Center, you
are providing an office away from the office and making it easier for
TIA Members and LIMA Members to conduct their business while at the
show. They will surely remember who made their lives easier. TIA will
provide welcome signage to include sponsor’s name and logo.
|Press Center Offerings
Toy Fair is a media magnet! More than 1,000 global media
representatives attend Toy Fair and use the Press Center throughout the
show to meet, write, interview and work their media magic. A variety of
options is available for your company branding to appear throughout the
Press Center and on items like the Official Press Tote Bags, Lanyards,
Technology and more! If your strategy is to maximize media exposure,
then this is the place for you!
|International Reception –
The networking does not stop when the show closes. Get your
brand in front of international attendees at this exclusive,
invitation-only event. Toy Fair’s international attendance grows
year after year. This is your chance to meet and greet this global
audience in a relaxed atmosphere. The sponsor is welcome to invite up to
5 guests in addition to staff and can customize the décor in the
reception space to feature their product at their expense.
|Staged Event – Exclusive per
Have you ever been walking through the mall and all of a sudden were in
the middle of a flash mob dance? It was probably pretty exhilarating to
see a performance like that evolve around you. Well, why not create that
same exhilaration at Toy Fair and WOW attendees. Put on a
show in high-traffic locations during peak hours – book YOUR event
today! All events are subject to approval by Show Management and the
|Toy Fair Recess
Take a lunch break and join us at Toy Fair Recess held daily in the
Javits Center Food Court. Sponsor one day or all four days of recess and
help attendees find their inner child with rousing games of Simon Says,
Freeze Dance, 4-Squares and Hot Potato with your name attached to the
|Food Truck — Exclusive
You know the phrase “a way to a man’s heart is through his
stomach”? In most cases, it’s true. Same goes for Toy Fair
attendees! Park your branded food truck outside the Javits Center and
see the Buyers swarm. Sponsor is required to provide truck and follow
the Toy Fair catering guidelines.
|Toy Fair TV
Air your commercial on all 70 televisions in Javits Center common
areas during show hours on all four show days. Both 30- and 15-second
commercials are available to attract Buyers to your product and your
booth. And to make an even bigger splash, a text graphic on the Javits
Center Jumbo Tron announcing your company and booth number is included
with this sponsorship.
Opportunities are limited! Contact Laura Mangiaracina
today to find the right fit for your needs and budget. We are
committed to providing you the best opportunity to promote your company
and achieve your marketing goals at Toy Fair 2014.