ShopToyFair365 – E-Commerce Tool for Buyers and Sellers

ShopToyFair365 is a new and innovative e-commerce tool that enables registered Toy Fair buyers and exhibiting companies to connect and conduct business online before, during, and after Toy Fair.

The free platform allows exhibitors to create a virtual showroom that includes their company profile, contact information and product catalogue (including images, product descriptions, prices, and availability). Buyers can browse or search these virtual showrooms from a mobile device or desktop computer prior to Toy Fair to hone in on products they want to see at the show. They can also “follow” companies, “like” their product offerings, and place purchase orders year-round.

To create an account, visit and sign up using the same email address used for Toy Fair registration. When creating an exhibitor profile, follow the prompts and click the “?” icon in the navigation bar for assistance.

More Information

ShopToyFair365 is brought to you by the Toy Industry Association (TIA), owner and operator of Toy Fair, and powered by Balluun, a global leader in business-to-business technology. Any questions about this service may be directed to TIA’s Kimberly Carcone.


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