ShopToyFair365 – E-Commerce Tool for Buyers and Sellers
ShopToyFair365 is a new and innovative e-commerce
tool that enables registered Toy Fair buyers and exhibiting companies to
connect and conduct business online before, during, and after Toy
The free platform allows exhibitors to create a virtual showroom
that includes their company profile, contact information and product
catalogue (including images, product descriptions, prices, and
availability). Buyers can browse or search these virtual showrooms from
a mobile device or desktop computer prior to Toy Fair to hone in on
products they want to see at the show. They can also
“follow” companies, “like” their product
offerings, and place purchase orders year-round.
To create an account, visit www.ShopToyFair365.com and sign up using the same
email address used for Toy Fair registration. When creating an exhibitor
profile, follow the prompts and click the “?” icon in the
navigation bar for assistance.
ShopToyFair365 is brought to you by the Toy Industry Association
(TIA), owner and operator of Toy Fair, and powered by Balluun, a global
leader in business-to-business technology. Any questions about this
service may be directed to TIA’s Kimberly Carcone.