ShopToyFair365 FAQs for Exhibitors
What is ShopToyFair365?
ShopToyFair365 is an innovative digital platform that extends the
Toy Fair shopping experience by offering continuous commerce, content
and connections between brands and buyers…all year long! ShopToyFair365
connects your company to the global buying market, extends the amount
“face time” originated during Toy Fair and expands your
brands exposure to thousands of buyers you’ve not yet met.
How does ShopToyFair365 connect my company to the larger toy
and youth products community?
- Provides access to the largest toy and youth product retailer
- Home page alphabetical company listing and name presence in Brand
and Category search
- Customized brand profile and private showroom page
- Header photo, brand description, brand logo, linkable contact
information, and up to 10 product photos
- At your discretion, registered retailer gain access to branded
showroom Ability to build collections by category, season or even by
items for immediate sale
- E-Commerce feature allows brands to write business all year long
without costly additional travel!
Will competitive brands or non-qualified buyers be able to
see my product lines or brand profile?
No. ShopToyFair365 has default private access for registered Toy
Fair retailers only. The Toy Industry Association has regular engagement
with a built-in base of qualified retailers
who have attended Toy Fair, and every one of them goes through a
rigorous qualification process to ensure and update their retailing
status. ShopToyFair365 offers multiple layers of privacy for each
brand’s private showroom. Showroom visibility is at the discretion
of the brand and can be open to:
- all retailers
- no retailers
- retailers that have requested to connect
No other brands will be able to see your products.
ONLY credentialed retailers can enter the showroom where your products
are displayed, and it is only in this showroom that your products are
How is ShopToyFair365 different than other B2B online selling
With more than 10,000 unique registered buyers,
1,100 exhibiting companies and 111 years of experience uniting the two,
Toy Fair and TIA’s new ShopToyFair365 can extend those
face-to-face relationships to the digital, 24/7/365 space. No other B2B
online toy & youth product marketplace has THAT depth or breadth of
engaged buyers and brands.
Is there an additional cost to participate?
No. Participation in ShopToyFair365 is included in the price of
your booth space; however there is a transaction fees assessed once a
sale is made.
How long does my profile remain available to
Your profile will be available to registered buyers beginning
January 20, 2014, and will remain live during Toy Fair 2014 and beyond
until December 31, 2014. If you are confirmed to participate in Toy Fair
2015 by that date, your online showroom will remain open and active
How do I get started?
Simply visit www.shoptoyfair365.com to
begin. Placement on ShopToyFair365 involves a simple automated process
which includes uploading your own product images and information. Your
presence on ShopToyFair365 can begin as soon as you complete that
process. The sooner you get started, the sooner you can take advantage
of enhanced exposure in front of thousands of registered and qualified
buyers who will visit the site in search of creative playthings to stock
their stores. Opportunity is knocking. You just need to open the
Who do I contact if I have trouble uploading my materials or
if I have questions?
For technical issues please contact firstname.lastname@example.org.