All media must be 18 years of age or older to access the show
First time attendees and onsite registrants must submit at least two
of the following:
- Government-issued photo ID (passport, driver's license, etc.)
Plus at least two of the following:
- Company Business Card - must show name, title, and company name
- Police-issued press card
- Current publication masthead or editorial page listing your name
and editorial title.
- Recent bylined article indicating that you are a staff editor,
writer, reporter or regular contributor.
- Letter on company stationery that identifies you and your
editorial position at the media outlet.
- Verifiable letter of assignment from a bona fide media outlet (for
freelance writers, reporters or photographers).
- Printed copy of your on-line publication with your name and title
in an editorial capacity. (For internet news outlets. Personal website
writers, editors or creators are not eligible)
*NOTE: Blogs must reflect current toy industry and/or related
news. New posts must be created on a weekly basis or greater
frequency. Blog traffic must exceed a minimum of 2,000 unique
visits a month.