Who Qualifies

All media must be 18 years of age or older to access the show floor.

First time attendees and onsite registrants must submit at least two of the following:

  • Government-issued photo ID (passport, driver's license, etc.)

Plus at least two of the following:

  • Company Business Card - must show name, title, and company name (mandatory).
  • Police-issued press card
  • Current publication masthead or editorial page listing your name and editorial title.
  • Recent bylined article indicating that you are a staff editor, writer, reporter or regular contributor.
  • Letter on company stationery that identifies you and your editorial position at the media outlet.
  • Verifiable letter of assignment from a bona fide media outlet (for freelance writers, reporters or photographers).
  • Printed copy of your on-line publication with your name and title in an editorial capacity. (For internet news outlets. Personal website writers, editors or creators are not eligible)
*NOTE:  Blogs must reflect current toy industry and/or related news.  New posts must be created on a weekly basis or greater frequency.  Blog traffic must exceed a minimum of 2,000 unique visits a month.



© Toy Industry Association