Who Qualifies

All media must be 18 years of age or older to access the show floor.

First time attendees and onsite registrants must submit at least two of the following:

• Government-issued photo ID (passport, driver's license, etc.)

Plus at least two of the following:

• Company business card showing name, company name and relevant editorial title
• Police-issued press card
• Current publication masthead or editorial page listing your name and editorial title
• Printed copy of recent bylined article (print or online) or blog post* indicating that you are a staff editor, writer, reporter or regular contributor
• Letter on company stationery that identifies you and your editorial position at the media outlet
• Verifiable letter of assignment from a bona fide media outlet (for freelance writers, reporters or photographers)

*NOTE:  Blogs must reflect current toy industry and/or related news.  New posts must be created on a weekly basis or greater frequency.  Blog traffic must exceed a minimum of 500 unique visits a month.