Second Annual California Toy Day
April 17-18, 2012
The Toy Industry Association (TIA) hosted its second
annual California Toy Day, a series of meetings and small group
discussions that brought toy company representatives together with the
States most influential decision-makers to discuss our industry’s key
issues and concerns, on April 17th & 18th in Sacramento,
California.
Similar to TIA’s annual DC Fly-In, this event provided a
critically important opportunity for small, mid-size and large toy
companies to meet with California’s top legislators and help them
understand:
the vital economic role that our industry plays in
both the State and the nation, and the impact their policy decisions have on real
people and real companies in the world of toys and games.
Throughout the event, toy industry participants held
nearly 20 private meetings with leading lawmakers to discuss the vital
economic role that the industry plays in the state and the nation, as
well as the impact of policy decisions on the world of toys and
games. TIA members focused in particular on the need for
consideration of the safety of toys within the context of Green
Chemistry, a current hot button issue in California which relates to the
process of prioritizing and regulating the use of chemicals of concern
in consumer products under the California Green Chemistry Act.
California is regularly at the forefront of legislative
and regulatory activity that impacts the toy industry. California
is responsible for roughly 22% of the nation's total toy industry
activity and more than 20% of TIA's members are located in the State.
Collectively, toy companies, retailers, wholesalers and distributors
account for an estimated 32,750 jobs in California, business taxes in
excess of $1 Billion and a total economic impact of more than $17.8
Billion.
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