Free Resources and Tools Available to Toy Fair Exhibitors
January 29, 2013 | The Toy Industry Association
(TIA) has announced several resources and tools available to exhibitors
attending the 110th American International Toy Fair. Each of
the following is offered free of charge unless otherwise noted:
- Product Preview
Hosted by the Toy Fair Public Relations Team on Saturday,
February 9th (9 a.m. to 4 p.m.) in the Javits Center.
Appointments are scheduled in fifteen minute blocks; information
gathered will then be used to inform and educate media about products
and companies at the show. Product images will be featured in a
“new product showcase” video loop that will play in the
Press Center throughout Toy Fair.
Because a limited number of appointments are available, TIA members
are given first preference. Non-member exhibitors will be seen on an
as-available basis. To schedule an appointment, contact Toy Fair Product
Preview Coordinator Dan
- Trend Database Product Information Submission
Every Toy Fair exhibitor is invited to submit up to three
products for inclusion in the master trend Toy Fair database that is
used by the TIA PR/Trends team to inform and educate media on products
and trends at the show. Submit product information online by
Friday, February 1; information must be submitted in full and cannot be
changed once inputted.
- Event and Booth Happening Promotion
To help TIA publicize exhibitor booth happenings and
events, please be sure to complete the online
form by February 5th with
all event details. The information provided will be listed on the
official show happenings page on the Toy Fair website, streamed into Toy
Fair mobile and posted in the press room for maximum exposure.
In addition to the resources listed above, attendees are encouraged to
check out the Media
Matters section of the Toy Fair 2013 exhibitor manual, which answers
many FAQs regularly received by the TIA PR team.
The 110th American International Toy Fair will take
place February 10-13, 2013 at the Jacob K. Javits Convention Center.
Visit ToyFairNY.com for more details.