2012 Summer Toy Drive Brings in Record-Breaking Donations
September 4, 2012 | The Toy
Industry Foundation’s record-breaking 2012 Summer
Toy Drive (May 1-August 31) collected nearly 290,000 toys bringing joy,
play and learning to children in need.
Thanks to the toy manufacturers, retailers and distributors who
participated in this year’s drive, TIF’s Toy
Bank received 59% more toys than last year. This year’s
gifts also surged in value by a staggering 425% – $6.5 million
worth of playthings were donated versus $1.2 million in 2011.
“With the help of our generous donors, we were able to deliver
playthings to 44 children’s charities in The Toy Bank network
across the country, as well as to children living on 17 military
bases,” said Foundation Coordinator, Melissa Kipp. “The
significant increase in donations allowed us to bring play to 107,000
more disadvantaged children than last summer!”
The following is the list of companies who participated in the 2012
Summer Toy Drive, donating toys, games, books, DVDs and arts &
Adventure Publishing/The Toy Insider
American Plastic Toys
Barnes & Noble Inc.
Blue Orange Games
Demos Toy Company
Dune Craft, Inc.
Every Baby Company
Giochi Preziosi USA, Inc.
Green Toys Inc.
Hasbro in honor of Reuben Klamer
JAKKS Pacific, Inc.
Just Play LLC
Kids in Distressed Situations
Little Kids, Inc.
Maxim Enterprise, Inc.
MEGA Brands America
Pillow Pets/ CJ Products
Plan Toys, Inc
|Prestige Toy Corp.
Pretty Ugly, LLC
Private Island Party
RoomMates a Division of York Wallcoverings
Royal Brush Manufacturing Inc.
Small World Toys
Smart Toys and Games
The Bridge Direct
Toy Industry Association
Whirled Peas the Game
Wikki Stix Co. (Omnicor Inc.)
“To all of our Toy Bank friends, thank you for your continued
kindness. We appreciate your support of our year-round program to
deliver laughs and smiles to children who need our help the most,”
The Toy Bank is a year-round program; it is currently collecting for
the final two Play Comforts events for military children in 2012 and is
preparing for the next trade show collection at Fall Toy Preview in
Dallas (Oct. 2-4, 2012). To donate or learn more, please visit
the TIF website or contact Melissa