2012 Summer Toy Drive Brings in Record-Breaking Donations

September 4, 2012 | The Toy Industry Foundation’s  record-breaking 2012 Summer Toy Drive (May 1-August 31) collected nearly 290,000 toys bringing joy, play and learning to children in need.

Thanks to the toy manufacturers, retailers and distributors who participated in this year’s drive, TIF’s Toy Bank received 59% more toys than last year. This year’s gifts also surged in value by a staggering 425% – $6.5 million worth of playthings were donated versus $1.2 million in 2011. 

“With the help of our generous donors, we were able to deliver playthings to 44 children’s charities in The Toy Bank network across the country, as well as to children living on 17 military bases,” said Foundation Coordinator, Melissa Kipp. “The significant increase in donations allowed us to bring play to 107,000 more disadvantaged children than last summer!”

The following is the list of companies who participated in the 2012 Summer Toy Drive, donating toys, games, books, DVDs and arts & crafts:

Adventure Publishing/The Toy Insider
American Plastic Toys
aNb Media
Barnes & Noble Inc.
Blue Orange Games
Buffalo Games
Build-a-Bear Workshop
Cardinal Industries
Daydream Toys
Demos Toy Company
Dune Craft, Inc.
Every Baby Company
Family Pastimes
Funrise, Inc.
Giochi Preziosi USA, Inc.
Green Toys Inc.
Harrisville Designs
Hasbro, Inc.
Hasbro in honor of Reuben Klamer
International Arrivals
JAKKS Pacific, Inc.
Just Play LLC
Kendama USA
Kids in Distressed Situations
Little Kids, Inc.
Lotta Luv
Lovee Doll
Manhattan Toy
Maxim Enterprise, Inc.
MEGA Brands
MEGA Brands America
Moebius Models
Mungi Bands
Peaceable Kingdom
Phil Seltzer
Pillow Pets/ CJ Products
Plan Toys, Inc
Prestige Toy Corp.
Pretty Ugly, LLC
Private Island Party
Radio Flyer
Reeves International
RoomMates a Division of York Wallcoverings
Royal Brush Manufacturing Inc.
Safari Ltd.
Schylling Toys
Small World Toys
Smart Toys and Games
Squishable.com, Inc.
Super Sprowtz
The Bridge Direct
Toy Industry Association
Whirled Peas the Game
Wikki Stix Co. (Omnicor Inc.)
Wonder Forge
Wyla Inc.

“To all of our Toy Bank friends, thank you for your continued kindness. We appreciate your support of our year-round program to deliver laughs and smiles to children who need our help the most,” added Kipp.

The Toy Bank is a year-round program; it is currently collecting for the final two Play Comforts events for military children in 2012 and is preparing for the next trade show collection at Fall Toy Preview in Dallas (Oct. 2-4, 2012). To donate or learn more, please visit the TIF website or contact Melissa Kipp (646.520.4878).