TIF Releases 2012 Annual Report; Helped Nearly 2 Million Children Last Year

April 30, 2013 | Over the course of 2012, the Toy Industry Foundation (TIF) impacted the lives of close to 2 million children in need—nearly twice the number of children reached in 2011, according to its 2012 Annual Report released this week.

TIF distributed 1.8 million brand-new toys—worth a total of $16 million—to vulnerable children thanks to toy donations from generous manufacturers, retailers, distributors and licensors. Distributions were made through the Toy Bank, TIF’s signature program, to 145 pre-screened children’s charities, as well as TIF’s national partners dedicated to helping foster children and military families.

2012 marked TIF’s third year of national partnership with Boys & Girls Club of America (BGCA); TIF shipped toys to 35 BGCA-affiliated U.S. military bases across 20 states and three countries, and held six on-site toy distribution events to ease the stress associated with military life. Additionally, TIF was able to provide BGCA with $105,000 in grant funding.

TIF awarded an additional $40,000 in Play Connects grants to four community-based charities nominated by the Toy Industry Association membership: the Florence Fuller Child Development Centers; the Community Action Partnership of Orange County; the National Lekotek Center; and Shoes and Clothes for Kids. 

At the end of 2012, TIF announced a new national partnership with Court Appointed Special Advocates (CASA) for Children; as TIF continues to strengthen this new relationship in 2013, Foundation efforts are focused on providing toys and increasing services for the more than 330,000 foster children that benefit from CASA volunteers’ guidance, advocacy and mentorship.

For more information about TIF, contact Foundation Manager Marisa Medina (646-454-5581).