FOR IMMEDIATE RELEASE
Contact: Karen Pineman / Kaitlyn Kotlowski
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Toy Industry Foundation Launches “Make a
Stand for Kids”
Money Raised By Kids through Lemonade Stands Helps
Give the Gift of Play to Kids in Need
New York, NY | June 26, 2012 – The Toy
Industry Foundation (TIF) announced today the launch of a new program
that provides a fun and engaging way for kids, communities and companies
to make a stand – a lemonade stand, that will help give the gift
of play to disadvantaged children around the country. “Make
a Stand for Kids” is a new charity-based initiative that
encourages young entrepreneurs to set up and run their own lemonade
stand in support of the Toy Industry Foundation to distribute toys and
make play possible for children in crisis or other stressful
“There are millions of children around the country who
don’t get the opportunity to play,” said Jean Butler,
executive director of TIF. “Our ‘Make a Stand for
Kids’ program empowers kids to help other kids by setting up their
own lemonade stand. While running their own business children can
also learn about the importance of charitable giving, giving back to
others and helping those less fortunate.”
To help kids and their parents get started, TIF has created www.MakeaStandForKids.org
where they can get tips and ideas for setting up their stand and
download and print graphics and signage so that everyone knows the
children are doing their part to help support a good cause. Sample
recipes can also be found to help provide kids with ideas for food and
other beverages to sell beyond lemonade, including Orange & Apricot
Punch from Kerry Vincent, Food Network Challenge judge.
There is no official registration process. Parents are requested
however to read the online Fundraising Guidelines and give their consent
before their kids get started. As an additional safety measure, parents
and kids should follow these Safety Tips when running a lemonade
- Always wash your hands with hot soapy water before preparing
- If your hair is long, tie it back or wear a cap.
- Wear a clean apron to protect your clothing from spills.
- Have an adult help you slice the lemons, using a sharp knife and a
clean cutting board.
- Use paper or plastic pitchers and cups instead of glass.
- Cover the lemonade and ice cubes between servings to keep bugs and
- Use a ladle or tongs to serve ice.
- Provide a covered trash container to dispose of used cups and keep
your area clutter-free.
- Never operate your lemonade stand alone. Have your friends and older
brothers and sisters’ help. Ask your parents or another adult to
supervise your sale.
- Set your stand up in your front yard or in an area where there are
lots of people.
- Never approach anyone in a car to make a sale.
will also offer links to the Toy Industry Association’s social
media channels where children can post photos of their stands, share
stories, recipes and more.
“There is a year-round need for giving and this campaign will
provide a fun and enlightening activity throughout the summer
months,” added Butler. “Proceeds from ‘Make a
Stand for Kids’ will help get new toys, games and grant monies
into the hands of worthy children's charities.”
ABOUT TOY INDUSTRY FOUNDATION
Industry Foundation (TIF) brings joy, comfort and learning to children
in need by donating toys and grant funding to worthy children's
charities. The toy industry’s own foundation, TIF is generously
supported by toy companies who donate new toys and by companies and
individuals who provide monetary donations. Toys are distributed
to national partners serving military families and foster children, as
well as to local charities serving underserved, at-risk and homeless
children throughout the U.S. and around the world. www.ToyIndustryFoundation.org