Toy Industry Foundation Celebrates “Christmas in July”

inthemixJuly 12, 2012 | As part of a continuing effort to highlight the many ways members of the toy industry bring comfort to children in need, the Toy Industry Association (TIA) and the Toy Industry Foundation (TIF) are showcasing a collection of toys and games that teach children about charity and being socially responsible during a month-long “Christmas in July” media campaign.  As an example of coverage, the toys and games shown below were featured in a television segment that aired this week on “6 In the Mix” on WTVJ (NBC) Miami:

  • Hearts for Hearts (Playmates Toys):  this doll line features nine dolls from around the world that each have a story to share about female empowerment. Every doll purchased results in a donation to a program that helps girls around the world.  

  • Wonder Glow Blocks (Wonderworld Toys): these environmentally-friendly solid wood blocks support a year-round program called the Tree Plus Project, a tree planting initiative.

  • Happy Nappers (Jay at Play):  plush play pillows whose proceeds support the Home Sweet Home Fund benefitting the Children’s Brain Tumor Foundation.

  • Harness the Healing Power of Horses (Breyer): $1 from the sale of each pink horse will go to two breast cancer research organizations: Susan G. Komen for the Cure and the Breast Cancer Research Foundation.

  • True Hope Dolls (MGA Entertainment): three Bratz dolls support young girls and boys who suffer from hair loss or who are watching loved ones lose their hair from cancer treatments. $1 for every doll sold supports cancer research, treatment and education at City of Hope.

[Watch the segment]

Launched in conjunction with the “Christmas in July” campaign is the TIF’s new “Make a Stand for Kids” program, another opportunity to introduce those who are young – and young-at-heart – to the rewarding world of philanthropy.  The program encourages young entrepreneurs to set up a lemonade stand and donate the proceeds to the TIF in support of its mission to bring play to all kids.

“We’ve already heard some fantastic stories from boys and girls across the country whose lemonade stands have raised money to help children in need,” said Jean Butler, TIF Executive Director.  “It’s a creative and engaging way for children, communities, and even companies to come together to help give the gift of play.”

Visit for information on how to get involved, and check out the Toy Industry Foundation website to learn about other ways to support TIF in its mission to bring toys to children in need.