Toy Industry Foundation Celebrates “Christmas in
July”
 July 12, 2012 | As part of a
continuing effort to highlight the many ways members of the toy industry
bring comfort to children in need, the Toy Industry Association (TIA)
and the Toy Industry Foundation (TIF) are showcasing a collection of
toys and games that teach children about charity and being socially
responsible during a month-long “Christmas in July” media
campaign. As an example of coverage, the toys and games shown
below were featured in a television segment that aired this week on
“6 In the Mix” on WTVJ (NBC) Miami:
- Hearts for Hearts (Playmates Toys): this
doll line features nine dolls from around the world that each have a
story to share about female empowerment. Every doll purchased results in
a donation to a program that helps girls around the
world.
- Wonder Glow Blocks (Wonderworld Toys): these
environmentally-friendly solid wood blocks support a year-round program
called the Tree Plus Project, a tree planting initiative.
- Happy Nappers (Jay at Play): plush play
pillows whose proceeds support the Home Sweet Home Fund benefitting the
Children’s Brain Tumor Foundation.
- Harness the Healing Power of Horses (Breyer):
$1 from the sale of each pink horse will go to two breast cancer
research organizations: Susan G. Komen for the Cure and the Breast
Cancer Research Foundation.
- True Hope Dolls (MGA Entertainment): three
Bratz dolls support young girls and boys who suffer from hair loss or
who are watching loved ones lose their hair from cancer treatments. $1
for every doll sold supports cancer research, treatment and education at
City of Hope.
[Watch the segment]
Launched in conjunction with the “Christmas in July”
campaign is the TIF’s new “Make a Stand for Kids” program, another
opportunity to introduce those who are young – and young-at-heart
– to the rewarding world of philanthropy. The program
encourages young entrepreneurs to set up a lemonade stand and donate the
proceeds to the TIF in support of its mission to bring play to all
kids.
“We’ve already heard some fantastic stories from boys and
girls across the country whose lemonade stands have raised money to help
children in need,” said Jean Butler, TIF Executive Director.
“It’s a creative and engaging way for children, communities,
and even companies to come together to help give the gift of
play.”
Visit MakeAStandKids.org for information on how to
get involved, and check out the Toy Industry
Foundation website to learn about other ways to support TIF in
its mission to bring toys to children in need.
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